MAM
Interactive Avenues names Juin Chakraborty as AVP client servicing-West
Mumbai: In a significant step towards the agency’s growth strategy, Interactive Avenues – a Reprise Network company has welcomed Juin Chakraborty into the fold. She joins as associate vice president, client servicing – West and will be responsible for delivering business solutions and strategies to clients. Based out of Mumbai, she will report to business head – client servicing Shantanu Mulay.
With more than 12 years of work experience spanning across digital, including creative, media, and tech, Juin comes with a wealth of experience. Having worked with both agencies and corporates, Juin has a deep understanding of how creative communication and business strategy come seamlessly together to build hugely successful brands. Juin was last with Mahindra & Mahindra (automotive), where she led their digital strategy, creative, and media planning across brands.
“Clients are looking at digital offerings differently after the pandemic and there is a need to offer integrated solutions to them. It is important for agencies to take a consultative approach and add value at all touchpoints in their digital transformation process,” said Shantanu Mulay. “Juin is exactly the right person needed to lead this evolved way of working between agencies and clients and we’re excited to see the growth she will be able to deliver.”
He further said, “Juin has been a seasoned digital professional and championed many key projects for her clients. We are confident she is going to add immense value and I am delighted to have her on board.”
Discussing her new role, Juin said, “What excited me about Interactive Avenues was the company’s efforts towards bringing multiple digital functions together to drive not just digital marketing, but business solutions for clients. I look forward to a fulfilling journey.”
Juin’s educational credentials include a master’s degree in English from Delhi University and her career spans companies like Ogilvy One, Fortis Healthcare, and Axis Mutual Fund where she explored and mastered the various facets of digital marketing.
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
