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Interactive Avenues bags Super League Kerala’s creative and media mandate
Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India, has bagged the creative and media mandate for Super League Kerala (SLK), Kerala’s very own football league. The agency will craft SLK’s brand identity and will be responsible for their social media presence, TVCs, digital content & creatives, OOH design, and cross-media campaigns. Interactive Avenues will handle the account out of their Mumbai office.
Spearheaded by the Meeran Group, SLK selected Interactive Avenues based on their proven creative expertise and strong credibility in the sports marketing domain. The agency works with various renowned sports teams and bodies including the IPL team Rajasthan Royals, WPL team UP Warriorz, Pro Kabbadi League’s Tamil Thalaivas, F4 Indian Championship, Indian Racing League, and Argentine Football Association. The agency’s partnership with SLK will focus on building a premium football league that helps everyone succeed in the game through sustainable community building, healthy competition, youth development, and wholesome entertainment.
Group Meeran vice chairman & Super League Kerala MD, Firoz Meeran shared his thoughts on the collaboration, “We endeavour to transform the dreams of Kerala’s young football enthusiasts into tangible career options leveraging an exhilarating league format with six dynamic franchises. Given Interactive Avenues’ creative and sports marketing prowess, we are confident they are the perfect partner to help us build a transformative brand narrative that embodies Kerala’s rich sporting spirit.”
Interactive Avenues COO Shantanu Sirohi said, “We’re delighted to embark on this exciting football odyssey with Super League Kerala as their Creative partner. Leveraging cultural insights and community building strategies, we will help them drive impact and build a loyal fan following – not just during the upcoming league season, but way beyond.”
Super League Kerala CEO Matthew Joseph commented further, “To celebrate the deep love Kerala has for football, we wanted to partner with people who have that love and understanding themselves. We’re confident that we have found that partnership with Interactive Avenues and look forward to a triumphant debut season of Super League Kerala.”
SLK Season 1 will be held from 7 September 2024 to 10 November 2024, across Kochi, Thiruvananthapuram, Calicut and Malappuram, and will be broadcast exclusively on Star Sports First and Disney+ Hotstar.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
