Brands
Instamart delivers gold and silver straight to your door
MUMBAI: Strike gold without leaving home! Instamart is bringing precious metals straight to doorsteps this Dhanteras, offering everything from 1 gram gold coins to 1 kg silver bricks.
The platform has partnered with trusted brands such as Kalyan Jewellers, Malabar Gold & Diamonds, Muthoot Exim, MMTC-PAMP, Mia by Tanishq, Voylla, and Gullak to provide certified 24 carat and 22 carat (999) gold coins and 999-pure silver coins. Consumers can order gold coins in weights ranging from 0.1 g to 10 g, making festive gifting and personal investments flexible and accessible.
For the first time in India’s quick commerce space, Instamart will also deliver 1 kg silver bricks. Adding to the festive cheer, the first 10,000 customers buying gold coins of 1 g or above on Dhanteras, starting 7:00 am on 18 October, will receive a Rs 100 discount.
All gold coins come with 999 hallmarking and no making charges, while silver coins are certified for purity. Instamart also offers silver jewellery and utensils, along with cookware such as pressure cookers, kadais, tawas, and thalis, catering to traditional festive needs.
The platform has witnessed steady demand for precious metals over the past few years, particularly during festivals like Akshaya Tritiya and Dhanteras. Cities such as Bengaluru, Hyderabad, Mumbai, Delhi NCR, and Ahmedabad have led orders, with 1 g gold coins remaining the most popular denomination. Last Diwali, a single order from Kochi was worth Rs 8.3 lakh, highlighting consumer confidence in quick commerce for high-value purchases.
With 24 by 7 delivery in cities including Delhi, Noida, and Gurugram, Instamart is making it easier than ever to celebrate Dhanteras with gold, silver, and festive essentials, all just a tap away.
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
