Brands
Instagram valued at $1000 billion
MUMBAI: Photo and video-sharing social networking service, Instagram, is estimated to be worth $1000 billion, if it were a stand-alone company. According to data compiled by Bloomberg Intelligence, Instagram could account for 16 per cent of Facebook’s revenue over the next year, which is up from 10.6 per cent in 2017.
Facebook acquired Instagram in 2012 for over $1 billion in a cash and stock deal.
The social media platform recently announced the addition of Instagram television (IGTV) which will allow users to upload long format content.
Instagram had over a billion users as of last week after it launched IGTV.
According to latest stats by Statista, Instagram has nearly 59 million monthly users in India as of April this year only after the US with 120 million users and Brazil with 61 million.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
