Brands
Instagram valued at $1000 billion
MUMBAI: Photo and video-sharing social networking service, Instagram, is estimated to be worth $1000 billion, if it were a stand-alone company. According to data compiled by Bloomberg Intelligence, Instagram could account for 16 per cent of Facebook’s revenue over the next year, which is up from 10.6 per cent in 2017.
Facebook acquired Instagram in 2012 for over $1 billion in a cash and stock deal.
The social media platform recently announced the addition of Instagram television (IGTV) which will allow users to upload long format content.
Instagram had over a billion users as of last week after it launched IGTV.
According to latest stats by Statista, Instagram has nearly 59 million monthly users in India as of April this year only after the US with 120 million users and Brazil with 61 million.
Brands
Zepto names Saurabh Kabra vice president for non-trade advertising
Former blinkit and ITC executive to drive Zepto’s ad-led growth
BENGALURU: Zepto has elevated Saurabh Kabra to vice president—non-trade advertising, partnerships and catalogue, underscoring the quick-commerce firm’s push to deepen high-margin revenue streams beyond deliveries.
Based in Bengaluru, Kabra will lead the strategic expansion of Zepto’s advertising and partnerships ecosystem. He was previously senior director and head of the non-trade advertising business, where he played a central role in building the company’s ad-led monetisation playbook.
Since joining Zepto, Kabra has worked closely with the chief executive’s office on strategic initiatives, contributing to the company’s rapid scale-up in India’s intensely competitive quick-commerce market. His elevation comes as platforms increasingly court brand advertising to steady margins and diversify revenue.
Before Zepto, Kabra held senior growth roles at Blinkit, serving as associate director of growth and city CEO for Hyderabad, where he led regional expansion and operational scaling.
Earlier in his career, he spent several years at ITC Limited, managing brands such as Classmate and Paperkraft and overseeing sales operations in the personal care business. He is an alumnus of Indian Institute of Management Calcutta.
Industry executives view the appointment as a clear signal that Zepto is sharpening its focus on advertising, partnerships and catalogue-led monetisation: areas increasingly discussed by investors as critical to improving unit economics in quick commerce.
