Brands
Insight Cosmetics launches toxic-free beauty campaign with Nataša Stanković
NEW DELHI: Insight Cosmetics has unveiled a new campaign fronted by actor Nataša Stanković, doubling down on its claim as India’s first toxic-free beauty brand and nudging the conversation beyond glamour towards safety, science and skin sense.
At a time when beauty aisles are crowded with bold promises and buzzy trends, Insight Cosmetics is choosing a calmer, more credible route. The campaign spotlights why clean formulations, dermatological testing and ingredient integrity matter just as much as colour payoff and finish.
Rather than selling perfection, the brand leans into education. The messaging encourages consumers to look closely at what goes on their skin, highlighting makeup that is designed not just to look good, but to be genuinely skin-safe. High-performance products meet skincare-grade ingredients, blending beauty with responsibility.
The backbone of the campaign is Insight’s R&D-first philosophy. Each product is developed through intensive in-house research, aligned with global formulation standards and manufactured in India. From lab to lipstick, every formulation undergoes multiple rounds of testing and clinical evaluation to ensure safety, stability and comfort before reaching store shelves.
All Insight Cosmetics products are toxic-free, dermatologically tested, vegan, PETA-certified and cruelty-free. The brand positions this not as a trend-led move, but as a long-term commitment to ethical and responsible beauty.
According to Insight Cosmetics director Mihir Jain, the aim is to change how consumers define quality. “We want people to move beyond fleeting beauty trends and focus on safety, trust and informed choices. Our mission is to make toxic-free, high-quality makeup accessible, reliable and high-performing, so consumers can use it every day with confidence,” he said.
With a portfolio of over 350 products spanning makeup, skincare, body care and fragrances, Insight Cosmetics has woven safety-led innovation across categories. As ingredient awareness grows among Indian consumers, industry watchers believe brands that prioritise testing, transparency and formulation science will set the pace for the future.
Insight’s latest campaign suggests that clean beauty is no longer a niche idea. It is becoming the new normal, and the brand is keen to make sure science gets as much spotlight as style.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
