MAM
Inshorts curates interactive campaign for ‘Bard of Blood’
MUMBAI: Advocating that creative content in today’s time cannot be restricted to only text, English news app Inshorts has created a first-of-its-kind interactive campaign for the recently launched Netflix original ‘Bard of Blood’.
The interactive campaign is designed to intrigue the audience to engage with the content and further hook the users to the brand story. The innovative ad is designed to tell the users a story in an interactive format in short snippets activated on user actions. Starring popular actors including Emraan Hashmi, Shobhita Dhulipala, and Vineet Kumar Singh in the lead roles, the innovation is appropriately able to capitalise on aspects of the series and create intrigue which would have been hard for any other media or format.
Inshorts national sales head Piyush Thakur asaid, “The six-inch screen today allows for ample experimentation to create ad formats and innovations that are non-intrusive, interactive, and easy to follow for the user. We have seen high engagement on such formats, which makes us believe in utilising the combined power of vertical, video, and interactive to create a new paradigm in advertising on the small screen.”
With a large pool of content available on the internet, consumers today are spoilt for choice and it takes a flicker of a second to lose the interest of the audience. Thus, it has become crucial for marketers to choose the right ad format to engage the users and get the most value out of their advertising spend. Inshorts being the leader in the short form content space has effectively catered to the changing online behaviours by consistently investing in Ad-tech and thus offering novel and customised ad solutions to brands.
With the primary focus on creativity and innovation, Inshorts has marked a dent in the advertising space with its engaging ad formats like – motion story, digital magazine, and vertical videos.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
