MAM
Inshorts curates interactive campaign for ‘Bard of Blood’
MUMBAI: Advocating that creative content in today’s time cannot be restricted to only text, English news app Inshorts has created a first-of-its-kind interactive campaign for the recently launched Netflix original ‘Bard of Blood’.
The interactive campaign is designed to intrigue the audience to engage with the content and further hook the users to the brand story. The innovative ad is designed to tell the users a story in an interactive format in short snippets activated on user actions. Starring popular actors including Emraan Hashmi, Shobhita Dhulipala, and Vineet Kumar Singh in the lead roles, the innovation is appropriately able to capitalise on aspects of the series and create intrigue which would have been hard for any other media or format.
Inshorts national sales head Piyush Thakur asaid, “The six-inch screen today allows for ample experimentation to create ad formats and innovations that are non-intrusive, interactive, and easy to follow for the user. We have seen high engagement on such formats, which makes us believe in utilising the combined power of vertical, video, and interactive to create a new paradigm in advertising on the small screen.”
With a large pool of content available on the internet, consumers today are spoilt for choice and it takes a flicker of a second to lose the interest of the audience. Thus, it has become crucial for marketers to choose the right ad format to engage the users and get the most value out of their advertising spend. Inshorts being the leader in the short form content space has effectively catered to the changing online behaviours by consistently investing in Ad-tech and thus offering novel and customised ad solutions to brands.
With the primary focus on creativity and innovation, Inshorts has marked a dent in the advertising space with its engaging ad formats like – motion story, digital magazine, and vertical videos.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
