Brands
Innisfree and Laneige bring K-beauty spotlight to Tira’s festival in Mumbai
MUMBAI: Innisfree and Laneige will headline the Tira Korean Beauty Festival in Mumbai this week, as the South Korean skincare giants look to deepen their foothold in India’s booming beauty market. The event, held at The Courtyard, Palladium from 28th to 30th November, offers an immersive platform for consumers eager to explore K-beauty’s science, rituals and innovation.
Both brands, part of Amorepacific, will run joint showcases designed to boost visibility and spark deeper engagement with India’s fast-expanding community of skincare enthusiasts. Innisfree will highlight its nature-led formulations, powered by ingredients from Jeju Island, while Laneige will lean on its hydration science and barrier-care innovations.
“The Tira Korean Beauty Festival brings the K-beauty universe closer to Indian consumers,” said Amorepacific India country head Paul Lee. “Such showcases let our brands connect meaningfully with a community that is curious, informed and hungry for global beauty innovation.”
Visitors can sample Innisfree’s bestsellers, including the super volcanic pore clay mask and green tea seed serum, and Laneige’s cult favourites such as the lip sleeping mask, glaze craze lip serum and water bank UV sunscreen.
Masterclasses, consultations and product experiences will round off the three-day event, designed to offer a slice of authentic K-beauty, accessible, experiential and rooted in science and nature.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
