MAM
InMobi launches in-game advertising for global brands and agencies
NEW DELHI: With more and more Indians turning to mobile gaming to chase away the pandemic blues, the mode of self-entertainment now offers a plethora of opportunities for brands to connect with their TG. With this insight, mobile advertising platform InMobi has launched in-game advertising on InMobi Exchange. This will enable brands to reach premium mobile users, with ads that blend into the game environment, like electronic advertising boards in an in-game sports stadium, an e-sports arena or the extremely popular casual and hyper-casual gaming space.
InMobi India VP & general manager Jayesh Ullattil said, “India is the 5th largest mobile gaming market in the world. Based on our recent consumer study, we saw that the pandemic added 40 per cent first-time gamers with 80 per cent of all mobile gamers playing once or several times every day. 74 per cent of all mobile gamers prefer to watch an ad over making in-app purchases and 60 per cent recall the ad seen during play. This innovative partnership only enables advertisers to further maximise engagement with an already watchful and engaged audience.”
InMobi Exchange has partnerships with several platforms in the native in-game advertising space including AdInMo, Admix, Adverty, Anzu, Bidstack, Frameplay and Sayollo. This means that advertisers can access this premium inventory across the globe at a scale and diversity unmatched by any other mobile supply-side platform today, the company said in a press statement.
“In-game advertising is uniquely effective because it allows advertisers to interact with their consumers in a highly intuitive way,” said InMobi SVP & general manager – publisher platforms and exchange Kunal Nagpal.
Brands
Tata Consumer Products faces Rs 98 crore tax demand
Income tax authorities raise significant demand for the 2022-23 financial year
MUMBAI: Tata Consumer Products Limited has received an assessment order from the income tax department involving a substantial financial demand. The order, issued by the assistant commissioner of income tax in Kolkata, was received by the company on 13 March 2026. It follows an audit of the income tax returns filed for the 2022-23 financial year, during which the assessing officer made specific additions and disallowances to the company’s reported income.
The total demand raised by the authorities amounts to Rs 98,03,33,930, a figure that includes both the principal tax amount and accrued interest. This disclosure was made by the company’s company secretary & compliance officer, delnaz dara harda, in a formal filing to the National Stock Exchange and BSE Limited on 14 March 2026. The filing was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
In response to the order, Tata Consumer Products has stated that it believes the demand is not maintainable under current law. The management has confirmed that the company is currently in the process of filing an appeal against the assessment. Furthermore, the company clarified that there is no immediate impact on its current financial standing, operations, or other corporate activities resulting from this specific order.
