MAM
InMobi Appoints Jayesh Ullattil as GM for India
NEW DELHI: InMobi, the world's leading marketing cloud, announced the appointment of Jayesh Ullattil as vice president and general manager for India. Ullattil will be a part of the Asia Pacific leadership team led by Vasuta Agarwal and will be based out of Bengaluru.
Ullattil will be responsible for growing the mobile advertising and marketing business for InMobi across its portfolio of products, including programmatic and performance businesses, and data and online research platforms.
InMobi MD Asia Pacific Vasuta Agarwal said, "We are glad to welcome Jayesh onboard the InMobi leadership team in the Asia Pacific. These are crucial times for brands and marketers across the globe who are looking to transform their business and marketing digitally. Under Jayesh's leadership, InMobi will continue to enable marketers and advertisers in India as they increasingly rely on and invest in mobile to drive real connections with their consumers."
In his two decades of industry experience, Ullattil has worked with leading consumer brands that include Perfetti Van Melle, Nokia, Henkel, Blackberry, and more recently, BCCL and Hotstar. Prior to joining InMobi, Ullattil was vice-president of sales in Hotstar and instrumental in building strategic partnerships with leading telecom, OEM, consumer durables, and media brands.
"InMobi has seen strong growth in India over the past few years and we are looking to double down on this. Jayesh's strong and varied experience across different industries and in both offline and online media will help us provide marketers the guidance and outcomes they desire in an ever-changing and evolving Indian digital landscape," added Agarwal.
"India is one of the most exciting and fastest-growing mobile markets across the globe and this is an opportunity to have an immediate and large impact on the future of the AdTech industry. I am looking forward to expanding the business and growing market share and mindshare for InMobi in India," shared Ullattil.
Overall, Ullattil has 20 years of experience across diverse industries spanning FMCG, technology, media & entertainment, and digital/ OTT media.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
