MAM
InMobi Appoints Jayesh Ullattil as GM for India
NEW DELHI: InMobi, the world's leading marketing cloud, announced the appointment of Jayesh Ullattil as vice president and general manager for India. Ullattil will be a part of the Asia Pacific leadership team led by Vasuta Agarwal and will be based out of Bengaluru.
Ullattil will be responsible for growing the mobile advertising and marketing business for InMobi across its portfolio of products, including programmatic and performance businesses, and data and online research platforms.
InMobi MD Asia Pacific Vasuta Agarwal said, "We are glad to welcome Jayesh onboard the InMobi leadership team in the Asia Pacific. These are crucial times for brands and marketers across the globe who are looking to transform their business and marketing digitally. Under Jayesh's leadership, InMobi will continue to enable marketers and advertisers in India as they increasingly rely on and invest in mobile to drive real connections with their consumers."
In his two decades of industry experience, Ullattil has worked with leading consumer brands that include Perfetti Van Melle, Nokia, Henkel, Blackberry, and more recently, BCCL and Hotstar. Prior to joining InMobi, Ullattil was vice-president of sales in Hotstar and instrumental in building strategic partnerships with leading telecom, OEM, consumer durables, and media brands.
"InMobi has seen strong growth in India over the past few years and we are looking to double down on this. Jayesh's strong and varied experience across different industries and in both offline and online media will help us provide marketers the guidance and outcomes they desire in an ever-changing and evolving Indian digital landscape," added Agarwal.
"India is one of the most exciting and fastest-growing mobile markets across the globe and this is an opportunity to have an immediate and large impact on the future of the AdTech industry. I am looking forward to expanding the business and growing market share and mindshare for InMobi in India," shared Ullattil.
Overall, Ullattil has 20 years of experience across diverse industries spanning FMCG, technology, media & entertainment, and digital/ OTT media.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
