MAM
InMobi Advertising enhances CMP for advanced privacy compliance
Mumbai: InMobi Advertising, a provider of content monetisation and marketing technologies, has launched the next generation of the InMobi consent management platform (InMobi CMP). This self-service solution helps publishers align with changing global privacy regulations. InMobi CMP is a robust privacy management platform for mobile publishers, enabling them to navigate the complex privacy landscape.
Privacy regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA), along with standards like the Multi-State Privacy Agreement (MSPA), are continually evolving. InMobi CMP now helps more publishers foster user trust, enhance ad revenue, and ensure compliance by supporting the Global Privacy Platform (GPP) and offering expanded customisation for Unity apps.
Two key features of this update include:
1. Global privacy platform (GPP) support for apps and websites: InMobi CMP supports GPP for websites and apps (Android, iOS, and Unity). Implementing GPP ensures compliance with MSPA, covering regulations in California (CCPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), and Virginia (VCDPA).
2. New UI customisation for Unity apps: Publishers can now personalise their consent models for any app, including Unity apps. This customisation feature allows adjustments to color schemes and font styles on consent prompts, improving user experience and consent rates.
“Consumers are becoming increasingly aware of their data rights and InMobi Advertising has always been at the forefront of building solutions that help brands and publishers navigate the complex global privacy landscape,” said InMobi Advertising CEO Abhay Singhal. “For publishers, implementing robust consent management practices, like the InMobi CMP, demonstrates transparency and commitment to user privacy, building trust and improving engagement. By prioritising user experience and boosting consent rates, publishers can unlock increased advertiser demand for consented traffic.”
According to a recent survey by InMobi Advertising, over 87 per cent of mobile phone users believe apps should protect their privacy, yet only 42 per cent feel that they do. Closing this expectation gap is crucial, as 77 per cent of respondents stated that trust in an app influences their likelihood to make in-app purchases.
“BrainWave Games is committed to prioritising user privacy while navigating the challenges posed by ever-changing regulations,” said BrainWave Games CEO Mia Chen. “It’s not just about compliance but also about building user trust. Our consent management process focuses on user experience, ensuring it is easy to understand and use while seamlessly integrating with our app design and context.”
Implementing a consent management platform is vital for protecting website and app visitors’ information and building their trust. InMobi CMP ensures data transparency and allows users to manage their data permissions, reinforcing a commitment to a transparent data relationship. Designed to provide a seamless and non-intrusive consent process, CMPs help prioritise user privacy and offer clear options for data consent, creating a positive experience that enhances user satisfaction and trust.
Brands
Amol Parashar invests in Nisaki Gin as strategic stakeholder
Actor shifts from endorsements to ownership with colour-changing craft gin
MUMBAI: Actor Amol Parashar has taken a spirited new turn off screen, investing in premium liquor label Nisaki Gin as a strategic stakeholder. The move marks a clear pivot from brand ambassador to brand believer, signalling a more hands-on chapter in how the actor engages with businesses.
Best known for his performances in the web series Tripling, the historical drama Sardar Udham, and the streaming title Gram Chikitsalay, Parashar has steadily built rapport with younger audiences. An IIT Delhi graduate, he pairs creative instinct with analytical rigour, and says he prefers partnerships rooted in conviction rather than mere visibility.
That thinking found a match in Nisaki Gin, a homegrown label that quite literally changes colour. The spirit shifts hues when mixed with tonic or citrus, turning every pour into a small spectacle. It is chemistry with character, and a conversation starter in a glass.
“Transformation has always been central to my journey as an actor,” Parashar said. “What drew me to Nisaki was the way it captures that spirit through its evolving hues and layered character. India’s premium spirits space is at an interesting inflection point, and I see this as a long term journey rooted in culture, quality and conviction.”
The brand is built around the philosophy ‘Love Every Hue’, celebrating nuance and layered experiences. In a market where identity and taste are increasingly fluid, the gin’s shifting shades mirror the evolving preferences of modern consumers.
Founder Sanchit Agarwal believes the partnership goes beyond capital. “Amol represents versatility and a strong connect with young audiences, which aligns well with how Nisaki is building its brand. His involvement brings not just investment, but insight as we grow across key markets,” he said.
India’s premium gin segment has gathered pace in recent years, buoyed by curious drinkers and the rise of craft labels. With Parashar now on board, Nisaki appears ready to raise a glass to its next phase, proving that sometimes the most interesting transformations happen off screen.
