MAM
Inkfruit unveils new brand identity
MUMBAI: Consumer co-creation lifestyle brand, Inkfruit, has designed a new brand identity and tossed a new tagline, “be interesting”.
The new logo has been designed by White Canvas and aims to capture the essence of the tagline.
The company will spread the new brand through a complete digital communications campaign and has also roped in Mavcomm Consulting as Public Relations partner to communicate the changing facets of Inkfrui.
White Canvas head-business Ameet Joshi stated, “The brief was simple and clear – the logo has to reflect Inkfruit’s core – Fun, Creative and Aware. We have given a form, a shape to these values. We have tried to define a unique space that would do justice to the attitude of the brand and get reflected in all the design elements that form an integral part of the brand‘s identity.”
Inkruit has simultaneously unveiled the new homepage look.
Inkfruit co-founder and CEO Kashyap Dalal says, “After a lot of thought, we believe the two words “be interesting” perfectly echo the kind of people who are a part of the Inkfruit community and the kind of work we do. We felt that the visual identity of the brand should capture the energy, passion and creative thought behind it.”
MAM
Toyota appoints Kenta Kon as President & CEO
New leader to steer EV push and global innovation amid industry shift.
MUMBAI: Toyota just handed the keys to a new driver because when the road to electric mobility gets twisty, you need someone who knows how to accelerate without skidding. Toyota Motor Corporation has named Kenta Kon as its new president and chief executive officer, a key leadership transition as the Japanese giant doubles down on its transformation in the fast-evolving global automotive landscape.
Kon brings deep expertise in automotive innovation, business strategy, and operational leadership to the top job. His appointment signals Toyota’s intent to sharpen focus on accelerating electric mobility, strengthening worldwide operations, and pushing customer-centric breakthroughs in next-generation technologies.
The company is betting on Kon to guide it through the industry’s pivotal shift toward sustainability, digital integration, and smarter mobility solutions. Key priorities under his watch include ramping up electric and hybrid lineups, expanding global market reach, driving cutting-edge automotive R&D, tightening supply-chain efficiency, and scaling connected and intelligent vehicle ecosystems.
This move comes at a time when legacy automakers face intense pressure to balance heritage strengths with aggressive electrification timelines and software-defined vehicle demands. Toyota aims to reinforce its position as a leader in sustainable, reliable, and future-ready mobility while navigating competitive challenges from both traditional rivals and new-age EV players.
For a brand that’s long defined durability and innovation, Kon’s elevation isn’t just a title change, it’s Toyota flooring it toward the next lap, ready to turn today’s tech talk into tomorrow’s showroom reality.
