MAM
Inka rewrites the rulebook with witty insurance pitch
MUMBAI: Inbox meets Inka, and suddenly, insurance looks a lot less dull. Inka, the new-age insurance platform, has launched a cheeky campaign that turns a routine internal email into a public message with purpose. Designed as an email screenshot, the campaign pokes fun at the industry’s stiff image while boldly promising clarity, transparency and customer-first service.
The playful ad reminds audiences that while “insurance is a serious business,” it doesn’t need to be confusing. With a free personalised insurance report and instant access via QR code, Inka makes the fine print feel more friendly than frightening.
“At Inka, we believe insurance shouldn’t be intimidating. It should be clear, helpful and accessible,” said Inka Insurance founder Vaibhav Kathju “This campaign reflects our commitment to transparency and lifelong support for our customers.”
By mixing wit with value, Inka is showing how financial services can be approachable without losing credibility. The brand’s digital-first approach and focus on long-term relationships are part of its bigger goal, to humanise insurance for a generation that expects both honesty and ease.
In a world of jargon-heavy paperwork, Inka is betting on humour and heart, making insurance not just a safety net, but a conversation starter.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
