MAM
Inka Insurance says it all: Pehle samjho, phir khareedo
MUMBAI: Insurance just got a reality check. Inka Insurance has rolled out its new tagline, “Pehle samjho, phir khareedo,” a simple yet powerful reminder that understanding a policy should come before purchasing it.
The phrase may be new, but the idea isn’t. It reflects Inka’s founding belief that insurance should empower, not confuse. The company says its mission is to put clarity back into an industry often clouded by jargon, paperwork and rushed decisions.
“For too long, insurance has been sold, not explained,” said Inka Insurance founder Vaibhav Kathju. “No one should have to read their policy properly for the first time when their claim gets rejected. If you don’t understand your policy, it’s not your policy.”
The tagline captures Inka’s effort to replace fear-led selling with open, jargon-free conversations. The aim is to help customers make confident and informed choices, not hurried or pressured ones.
Each year, thousands of crores in claims are rejected, not because of fraud, but because people buy policies they don’t fully understand. Inka wants to change that by making education the first step in every insurance journey.
“Pehle samjho, phir khareedo” will now feature across Inka’s brand communications and advisory interactions, serving as a rallying call for the industry to shift from selling to explaining, and from confusion to clarity.
With this move, Inka Insurance is reminding everyone of a truth too often overlooked in the fine print, understanding is the best insurance of all.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
