MAM
Initiative wins media mandate for Dish TV, Videocon d2h
MUMBAI: Following a multi-agency pitch, Initiative, the global full-service media agency network of IPG Mediabrands, has won the media mandate for Dish TV and its recent addition Videocon d2h.
Initiative will handle the entire media portfolio of both the brands, including the digital mandate and play a pivotal role in extending Dish TV India’s communication to its audience in the entire country.
Dish TV India group CEO Anil Dua says, “The growth of media & entertainment industry in India is dishing out new and exciting opportunities for us. Our strategic partnership with Initiative would enable widespread reach of our communication effectively to every part of the country. With Initiative’s overall media strategy especially in the digital ecosystem, we look forward to reach our current and potential customers with relevant messaging in the best manner possible.”
Reacting to the win, IPG Medibrands CEO Shashi Sinha adds, “We are very excited to have Dish TV India with us. The DTH industry is growing at a good pace in India especially because of the government’s digitisation mandate. As the largest player in the industry with their strong brands like Dish TV, d2h and Zing, along with several new initiatives that they have planned. Dish TV is poised for a great future and we are delighted to partner them in this phase of the journey.”
The association will also strengthen Dish TV’s messaging of providing the best television viewing experience through a host of customer-centric and revolutionary initiatives and offerings.
Brands
UltraTech Cement appoints Jayant Dua as managing director
Dua will succeed K. C. Jhanwar after his term ends in December 2026
MUMBAI: UltraTech Cement, the flagship cement arm of the Aditya Birla Group, has elevated Jayant Dua as managing director, effective 1 April, 2026.
The company’s board also approved his appointment as additional director, managing director and key managerial personnel, effective 1 January, 2027, following the completion of the current managing director K C Jhanwar’s term on 31 December, 2026, according to a regulatory filing.
Dua will serve as managing director for a four-year term from 1 January, 2027 to 31 December, 2030.
A veteran executive with more than 37 years of professional experience, Dua joined the Aditya Birla Group’s cement business in 1996 and spent nearly a decade in various functional and leadership roles.
Over the past two decades, he has held several profit-and-loss and chief executive responsibilities across multiple group businesses, including insulators, insurance, Century Cement and the chlor-alkali segment. In 2023, he was elevated to lead the group’s renewables and textiles businesses.
Within the group, Dua has received several internal honours, including the chairman’s individual award for exceptional contribution in 2002, the outstanding leader award in 2009 and the leader of leaders recognition in 2022.
He holds an engineering degree from Indian Institute of Technology Delhi, an MBA from International Management Institute and has completed the advanced management programme at Harvard Business School.
