Brands
Infosys acquires digital studio Brilliant Basics
MUMBAI: Infosys, a leader in consulting, technology and next-generation services, has announced a definitive agreement to acquire Brilliant Basics, a London-based product design and customer experience (CX) innovator known for its world-class design thinking-led approach and experience in executing global programs.
The acquisition is expected to close during the second quarter of fiscal 2018, subject to customary closing conditions.
This acquisition represents Infosys’ commitment to the expansion of a worldwide connected network of digital studios. These studios are focused on fulfilling the needs of our global clients for end-to-end digital transformation solutions required to meet customer demand for next-generation enhanced customer experiences.
“Adding Brilliant Basics’ design and CX capabilities has already proven to be invaluable, helping Infosys close large deals with a deep blend of skills,” said Infosys president & deputy COO Ravi Kumar S. “Brilliant Basics will leverage the breadth and depth of Infosys Digital to drive Digital Transformation solutions, which connect our clients’ Systems of Record to new Systems of Engagement.”
Brilliant Basics founder and CEO Anand Verma added, “Being a key member of the Infosys family allows Brilliant Basics “bb” to enhance and scale the overall offering for our clients. Infosys has a unique vision and approach to partnership and acquisition, which will enable us to closely collaborate on Digital Transformation programs globally.”
With Infosys Digital Studios spanning the globe – from Bengaluru and Pune to New York, London and Melbourne – the addition of Brilliant Basics will enhance the company’s expertise in the financial services, retail and telco sectors across Europe and the Middle East.
“We are already seeing the synergies of our relationship, having partnered together on numerous Digital Transformation engagements and wins,” said Scott Sorokin, Global Head of Infosys.Digital. “Looking ahead, we expect Brilliant Basics to play a key role in our continued success.”
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
