MAM
Influencer Marketing Firm BuzzOne Expands To Malaysia
MUMBAI: Leading Influencer marketing firm, BuzzOne, announced its expansion into the South East Asian market with the launch of its Malaysia operations, within months of opening its Philippines office in February this year. With this launch, BuzzOne becomes the first and only Indian Influencer Marketing firm to have multiple operations in the South East Asian markets of Philippines and Malaysia.
The award winning firm also announced the appointment of Mark Rodrigues as Business Head of its Malaysia operations. With over 30 years of experience in the Malaysia market, Mark Rodrigues joins BuzzOne with a deep understanding of the local market and media marketing trends. In a short span of time, BuzzOne has emerged as one of India’s fastest growing Influencer Marketing firms. BuzzOne’s stellar clientele in India includes leading brands such as Amazon, Himalaya Wellness, Dettol PayTm, Vivo, Britannia, Nissan, Vivo and Puma among others.
Speaking on the expansion, Sanjay Vasudeva, Founder and CEO, BuzzOne Influencer Marketing, said, “I am thrilled and look forward to expanding BuzzOne’s current portfolio with deep penetration into the South East Asian market with the opening of our Malaysia & Philippines offices this year. Having studied the region carefully, Malaysia & Philippines are one of the most promising markets for influencer led campaigns in South East Asia. With Mark Rodrigues spearheading our team, I am confident BuzzOne will form a strong foothold in the Malaysian market.”
According to industry reports, ad spending in digital media in Malaysia were US$512million in 2019. A growing Influencer Marketing market, Malaysia has shown unique trends such as Instagram emerging as the preferred platform for influencer marketing in the country and over with 80% of marketers investing in influencer marketing strategies in 2018. Malaysians trust lifestyle influencers’ opinions over opinions from traditional celebrities.
Brands
Philips Avent appoints Yami Gautam Dhar as brand ambassador
New campaign urges parents to choose science-backed sterilization over traditional boiling.
MUMBAI: Indian parents have long believed that boiling baby bottles keeps germs at bay, but Philips Avent is gently suggesting it’s time to turn up the heat on that tradition with science. Philips has launched a new campaign highlighting the importance of sterilization in infant care, positioning its Philips Avent Sterilizer as a more effective solution than the age-old practice of boiling. The campaign, which also announces acclaimed actor and new mother Yami Gautam Dhar as the brand ambassador for Philips Avent in India, draws on a powerful cultural insight: the deep-rooted Indian tradition of protecting children from the evil eye (nazar).
The film cleverly connects familiar customs such as using salt, chillies, applying a black tika, or evil eye bracelets with modern parenting realities. While these traditions offer emotional comfort, the campaign gently points out that they may not be enough to protect against germs and infections. Backed by a recent survey, Philips claims the Avent Sterilizer delivers up to 2X better germ protection compared to boiling, along with fewer reported illness episodes among infants.
Philips Personal Health, Country Head Shukla said many parents still rely on boiling without realising the difference in effectiveness. “Our survey findings indicate fewer reported infant illness episodes in homes using the Philips Avent Sterilizer. With this campaign, we want to empower parents with knowledge and solutions that combine science with care,” he noted.
Welcoming Yami Gautam Dhar, Shukla added that as a new mother herself, she brings authenticity and relatability to the message, balancing trusted traditions with informed choices.
Yami Gautam Dhar said motherhood makes every decision feel significant. “Learning about proper sterilization was an important part of my journey. The Philips Avent Sterilizer offers up to 2x better germ protection compared to boiling, making everyday baby care safer and easier. I’m proud to partner with a brand that supports parents in making informed choices.”
The Philips Avent Sterilizer is available across leading e-commerce and quick commerce platforms including Amazon and Firstcry, major baby care retailers, and select electronics stores across India.
In a country where protecting little ones is both a cultural duty and a daily ritual, Philips Avent is serving up a modern twist: keep the love, add the science because when it comes to germs, a little extra protection can go a long way.
