MAM
Infinix Note Edge launches tomorrow with Yashasvi Jaiswal campaign
#WorldTakeNote film backs performance over hype as brand pushes AI-powered smartphone.
MUMBAI: Infinix isn’t waiting for the world to notice, it’s serving notice with a sharp new edge. The brand today unveiled the Note Edge, set to launch tomorrow, alongside a high-impact 77-second film featuring young Indian cricket sensation Yashasvi Jaiswal that captures its core mantra, performance over noise. The #WorldTakeNote campaign draws a clever parallel between Jaiswal’s rise from doubted talent to youngest Indian to score 1,000 Test runs in a calendar year before turning 23 and joint-fastest to 2,000 Test runs in 40 innings and Infinix’s own challenger story. It champions raw calibre, consistent delivery and letting results silence the doubters, rather than chasing headlines.
Jaiswal, now brand ambassador for the Note series, said, “I have always believed that hard work, preparation, and self-belief matter more than noise around you. Together, we are launching the Note Edge, which stands for performance, innovation and delivering real value to users. This collaboration reflects the same spirit that drives me on the field and that inspires me off it.”
The Note Edge arrives loaded with cutting-edge specs, Android 16-based XOS 16 for smoother personalisation and fluid animations, smarter AI features, India’s first MediaTek Dimensity 7100 SoC, ultra-fast charging, a sleek 7.2 mm design and a One Tap AI Button. Positioned as an all-round performer, it balances strength in design, display, power, camera and durability no single hero feature, just integrated everyday excellence for students, gamers, creators and ambitious first-timers.
Havas Creative India, MD & chief creative officer Anupama Ramaswamy summed up the vibe, “Gen Z doesn’t wait for the world to take note. They make sure it does… Yashasvi Jaiswal represents that spirit. A young talent who never waited for permission. Ambitious. Self-made. Slightly disruptive. Completely unapologetic. This campaign is built on one simple idea. When ambition meets expression and finds its edge, you don’t chase the spotlight. You become impossible to ignore.”
The phone will be available tomorrow on Flipkart, the official website and retail stores nationwide. In a market flooded with flashy claims, Infinix is betting the quietest way to stand out is to let the specs and Jaiswal’s straight-drive swagger do the talking. Whether you’re team cricket or team tech, tomorrow’s launch promises to give both a fresh reason to pay attention.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
