MAM
Infectious launches campaign for UBQOOL.Com
MUMBAI: Mumbai based advertisement company Infectious launched its first campaign for educational portal UBQOOL.com.
The campaign includes three television commercials (TVC) which show how the site makes learning interesting and easy for kids to master tough subjects like mathematics, science and geography. The campaign also requests parents to partner their kids in learning rather than just passively following up. Actress and mother of two Juhi chawala is the brand ambassador of the campaign as well as the co- promoter of UBQOOL.com.
UBQOOL director Debu Mishra said, “Infectious brought to the table their understanding of consumer behavior and helped us reposition the brand. The campaign is all set to bring in some freshness into a segment, which hasn‘t really been innovative. Our partnership will build upon it as we grow.”
“We wanted to appeal to the Indian ‘Tiger Moms‘ who are keen to see their children succeed, but are helpless bystanders, because of the wall created between them and their children by the system of formal education,” said Infectious founder Nisha Singhania.
Infectious founder Ramanuj Shastry added, “The creative idea was to celebrate the joys of learning together. Parents are the best teachers and UBQOOL.com gives the mantle back to them‘.
Brands
Moneycontrol doubles ET audience in January rankings
Comscore data shows Moneycontrol ahead on reach, views and time spent
MUMBAI: Moneycontrol has begun 2026 with a decisive lead in India’s business news race, pulling in more than twice the audience of The Economic Times, according to January data from global measurement agency Comscore.
The figures make for striking reading. Moneycontrol recorded 63.38 million unique visitors last month, comfortably ahead of The Economic Times, which logged 30.61 million. In fact, Moneycontrol drew more readers than its next two business news rivals combined, tightening its grip on the category.
The advantage was not limited to reach. On page views, Moneycontrol clocked 249.25 million in January, nearly three times ET’s 97.18 million. The numbers suggest not just scale, but sustained user interest across stories, markets coverage and analytical tools.
Engagement told an even stronger story. Readers spent 581.29 million minutes on Moneycontrol during the month, more than five times the 111.90 million minutes recorded by The Economic Times. In the crowded digital marketplace, attention is currency, and Moneycontrol appears to be banking plenty of it.
“The latest numbers reflect the deep trust readers have placed in the quality of our content, the depth of our coverage of the stock markets and the cutting-edge analytical tools we provide to users,” said Moneycontrol managing editor Nalin Mehta. “In an increasingly fluid global environment, readers are looking for clarity and we remain sharply focused on providing credible, accurate and timely business information.”
Comscore’s January rankings reinforce Moneycontrol’s position at the top of India’s financial news ladder, underlining its continued dominance in both reach and reader engagement.
