MAM
Infectious launches campaign for UBQOOL.Com
MUMBAI: Mumbai based advertisement company Infectious launched its first campaign for educational portal UBQOOL.com.
The campaign includes three television commercials (TVC) which show how the site makes learning interesting and easy for kids to master tough subjects like mathematics, science and geography. The campaign also requests parents to partner their kids in learning rather than just passively following up. Actress and mother of two Juhi chawala is the brand ambassador of the campaign as well as the co- promoter of UBQOOL.com.
UBQOOL director Debu Mishra said, “Infectious brought to the table their understanding of consumer behavior and helped us reposition the brand. The campaign is all set to bring in some freshness into a segment, which hasn‘t really been innovative. Our partnership will build upon it as we grow.”
“We wanted to appeal to the Indian ‘Tiger Moms‘ who are keen to see their children succeed, but are helpless bystanders, because of the wall created between them and their children by the system of formal education,” said Infectious founder Nisha Singhania.
Infectious founder Ramanuj Shastry added, “The creative idea was to celebrate the joys of learning together. Parents are the best teachers and UBQOOL.com gives the mantle back to them‘.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
