MAM
Industry veteran Jim Hamilton appointed as new OmniActive CEO
MUMBAI: OmniActive Health Technologies MD Sanjaya Mariwala announced that OmniActive’s board of directors has named Jim Hamilton as its new global CEO. The appointment becomes effective on 1 June and Hamilton will be based in the US.
For the past 15 years, OmniActive, with its mission of improving lives through enhancing nutrition, has grown under the leadership of its founder, Sanjaya Mariwala, who becomes executive chairman.
Hamilton has spent over 35 years in the nutrition products industry, serving in a wide range of executive positions. Most recently, he served as president and CEO of Neptune Wellness Solutions, where, during his five-year tenure, he planned and delivered a significant turnaround of the business through acquisitions and timely divestures. Prior to this, he was a member of DSM Nutritional Products Human Nutrition’s global business management team holding responsibility of its North American operations.
Mariwala commented, "I’m delighted to announce Jim’s appointment and believe that he’s the right leader for OmniActive for our next phase of growth. He has a proven track record of successfully driving businesses forward and positioning them for success."
"I’m excited to join OmniActive, a company with an impressive history and an exceptionally bright future. I’ve known OmniActive for many years and have great respect for what it has accomplished, it’s fantastic products, deep relationships with its customers and its great team. It is uniquely positioned for success in an industry that provides great health and wellbeing benefits and whose role has never been more important than now," shared Hamilton.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
