MAM
IndusInd Bank launches international Mahila card
BANGALORE: IndusInd Bank has launched its International Mahila Card on the eve of the International Women’s Day.
International Mahila Card is an international card with a wide accessibility over 1,50,000 point-of-sales terminals across the country and overseas merchant establishments as well. International Mahila Card will be issued to the women customers of the bank as an add-on card. The card holder will have a credit limit of Rs.25000 with 100% cash withdrawal facility without additional charges through the Bank’s ATMs across the country.
IndusInd Bank executive vice president Suresh Pai said, “IndusInd Bank has always believed in providing the tailor made products to its customers. Keeping in tune with this spirit, the Bank has already launched Young Saver Scheme to promote saving habit in children, and a scheme for senior citizens. The International Mahila Card has the spirit of “empowerment to women” built into it along with greater convenience.”
Unlike Credit Cards, interest charges on overdrawing on Mahila Cards would be nominal. Bank has also tied up with select shopping outlets for special discounts to Women by using IndusInd Mahila Card. Bank has plans to issue over one lakh cards under this category during next one year.
According to a press release the Bank is all set to have 130 branches by March 2005. This will further add to the network strength, making it a significant player in the retail banking space. IndusInd Bank has also tied up with UTI Bank and Corporation Bank for sharing of their ATM network for its own clients.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
