Ad Campaigns
IndusInd Bank elevates Cricket World Cup excitement with new campaign
Mumbai: As the ICC Men’s Cricket World Cup 2023 breaks records, IndusInd Bank takes center stage with its ground-breaking campaign, #CheerForGreatness. This initiative represents a significant stride in enhancing the cricketing experience for fans nationwide, further reflecting India’s continued pursuit of greatness in various domains.
IndusInd Bank a global partner of the ICC, believes in the power of sports, which transcends boundaries, permeates cultures, and fosters lasting emotional connections among fans.
A key highlight of the campaign, the ‘Anthem Companion Programme’, epitomizes the campaign’s ethos of unity and respect for the respective participating country’s national anthem across the globe, creating a memorable experience for the children of employees, customers and stakeholders who participated in the Anthem Companion program. The campaign’s diverse branding initiatives within the stadium and engaging social media contests for exclusive match tickets further solidify IndusInd Bank’s enduring legacy in the hearts and minds of cricket aficionados.
IndusInd Bank head of consumer banking and marketing Soumitra Sen said, “We are thrilled to be at the forefront of the ICC Men’s Cricket World Cup 2023, not only with the integrated branding that comes along with the ICC association but also on many other elements that add to the superlative fan experience. #CheerForGreatness’ campaign is one of many such initiatives that resonate with our unwavering dedication to sports and our belief in the capability of sports to bring out the best in every sportsperson and fostering lasting emotional connections. Celebrating India’s journey to global sporting eminence, the #CheerForGreatness’ campaign symbolizes our commitment to promoting the spirit of sports.”
With the ICC partnership, IndusInd Bank leverages seamless integration across various marketing channels, including social media, internal communication, hoardings, television, in-stadium branding, and experiential branding, creates a holistic and immersive experience for every cricket enthusiast, amplifying IndusInd Bank’s brand visibility and emotional connection with its customers and communities.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
