MAM
IndoBevs names Diksha Sahgal head of PR and communications
Former category manager to lead integrated communications amid expansion
INDIA: IndoBevs has appointed Diksha Sahgal as head of PR and corporate communications, as the beverage maker sharpens its brand and communications strategy to support its next phase of growth.
Sahgal, who joined the company in 2024, takes on the role after serving as category manager for specialty spirits. In her new position, she will lead IndoBevs’ integrated communications function, shape its evolving brand voice, and strengthen engagement with consumers, partners and industry stakeholders as the company expands across India and international markets.
During her tenure as category manager, Sahgal played a role in refining brand positioning and driving portfolio innovation, including the launch of botanically infused liqueur Bonga Bonga, which helped build momentum in the speciality spirits segment.
Sahgal brings over seven years of experience in brand and communications strategy. Prior to IndoBevs, she held roles at Woodsmen Mountain Whiskey and Freecharge, spanning brand building, consumer engagement and strategic communications. She holds a specialisation in public relations from the Xavier Institute of Communications, Mumbai.
Founded in 2007, IndoBevs has built a portfolio of contemporary alcoholic beverage brands across spirits and liqueurs, positioning itself as a fast-growing challenger in India’s evolving drinks market.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
