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Indigo Nation awards digital mandate to Social Kinnect
MUMBAI: To build a stronger brand connect with the younger generation, and to seamlessly bridge the gap between online and offline audiences, Indigo Nation has awarded Social Kinnect the duties to manage its digital mandate.
Commenting on the account win Social Kinnect co-founder and COO Chandni Shah said, “Customised and created for young single males, Indigo Nation is a brand that resonates with the energy and spark of Indian millennials. What’s exciting about the association is that we will be working end-to-end on the mandate, which will allow us to define the brand’s language in the digital space.”
“We are looking at the brand from a standpoint of setting trends and educating consumers, as well as making it a go-to for everything related to men’s fashion. Future Lifestyle Fashion Limited, being a parent company houses various fashion brands, thus further strengthening our footprint in the fast-growing youth-centric fashion space” she added.
Future Lifestyle Fashions Ltd chief marketing officer Brand Division, had this to say “Our objective is to seamlessly integrate and amplify the brand campaign on both offline and online platform to create awareness and affinity towards the brand among the right audience. We aim to achieve this through various unique and innovative O2O (Online to Offline and vice versa) ideas. We are glad to appoint Social Kinnect as our AOR (agency on record) to ideate and manage Indigo Nation’s digital marketing plan. We strongly believe that they will be able to deliver and live up to the brand’s expectation.”
With Indigo Nation, the agency will be leading the initiatives right from building the brand on digital, to driving excessive footfalls and sales to its offline stores.
Social Kinnect will boost Indigo Nation’s #CreativeNation campaign on digital. To ensure that the brand’s young target audience relates to it, the agency plans to highlight and encourage creativity that is showcased by its TG by celebrating passions and aspirations of the Indigo Nation dude.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
