Brands
IndiGo appoints captain Rohit Rikhye as head of operations control centre
Leadership change follows dgca penalties and december flight disruptions
MUMBAI: IndiGo has appointed Captain Rohit Rikhye as the new head of its operations control centre (OCC). The appointment, effective immediately following an internal announcement on Friday, sees Rikhye take over from Jason Herter. He will report directly to the chief operating officer (COO), Isidre Porqueras.
Captain Rikhye brings over 11 years of experience within IndiGo to the role. He previously served as chief pilot for standards, QA, and ops safety. In his new position, he is responsible for the airline’s central nerve centre, overseeing flight operations, including real-time coordination, planning, and dispatch; tracking and compliance, ensuring all flights adhere to air traffic control and safety regulations; and resource management, handling crew scheduling and rostering across the network.
The leadership transition comes after a period of significant operational challenges in December 2025. These lapses resulted in strict intervention from the directorate general of civil aviation (DGCA) in January 2026.
According to statements made by additional solicitor general Chetan Sharma on behalf of the civil aviation ministry, the regulator imposed penalties totalling Rs 22 crore on the airline. The regulatory response also led to the dismissal of a senior vice-president to address the systemic issues identified during the disruptions.
The OCC is critical to the airline’s daily performance, managing everything from flight paths to crew availability. By appointing a veteran from the safety and standards division, IndiGo aims to strengthen its regulatory compliance and ensure operational stability moving forward.
Brands
DeVANS sparks buzz with self-chilling beer can April Fools campaign
Godfather stunt racks up 7 million impressions, blending humour with hype
NEW DELHI: DeVANS Modern Breweries has stirred up the marketing pot with a playful yet high-impact campaign teasing a futuristic “self-chilling beer can” under its flagship Godfather label.
What began as a seemingly bold product innovation quickly turned into one of the most talked-about brand moments online, before being revealed as an April Fools’ Day prank. The reveal, however, did little to cool the buzz.
The campaign clocked over 7 million organic impressions across platforms including LinkedIn, Instagram, Facebook and X, with users debating whether the concept was a genuine breakthrough or clever marketing theatre. Thousands of shares and comments turned the idea into a full-blown conversation, drawing in both consumers and industry insiders.
The hook was simple but effective. A self-chilling can positioned as an on-the-go convenience product tapped into the imagination of younger, urban audiences. Add the timing around April Fools’ Day, and the campaign struck the perfect balance between curiosity and scepticism, keeping audiences guessing.
Marketing experts have pointed to the campaign as a case study in leveraging cultural moments. By leaving just enough ambiguity, the brand invited audiences to participate rather than simply observe, turning passive viewers into active contributors to the narrative.
“Godfather has always been an iconic brand, but iconicity must evolve to stay meaningful,” said DeVANS Modern Breweries chairman and managing director Prem Dewan. “The ‘Self-Chilling Can’ was our way of showing up in a cultural moment with confidence and a sense of humour.”
Beyond the numbers, the campaign signals a broader repositioning for Godfather. Long seen as a legacy beer brand, it is now leaning into youth culture, digital-first storytelling and topical engagement to stay relevant in a crowded alcobev market.
In a space where attention is fleeting, DeVANS has shown that sometimes the coolest idea is the one that keeps people guessing.
