MAM
India’s fandom economy may hit $10 billion by 2028: Report
Myfandom report tracks rise of fan power across music, OTT and live
MUMBAI: Myfandom is betting big on the business of being a fan. Its latest India Fandom Report suggests the country’s fandom economy could touch $10 billion by 2028, fuelled by a surge in concerts, streaming, films and music culture.
The report captures a shift that is hard to miss. Fans are no longer passive spectators. They are active participants, shaping trends, driving demand and, increasingly, opening their wallets for experiences that go beyond the screen.
From official merchandise to live events and community-led engagement, fandom has become a full-fledged ecosystem. According to the study, 45 per cent of fans say official merchandise brings them the most joy, while 40 per cent are keen on meet-and-greet experiences with their favourite artists.
Calling the report a timely initiative, Devendra Fadnavis said it highlights the growing influence of fan communities and their role in shaping cultural narratives, while also recognising platforms that connect Indian audiences with global entertainment.
Myfandom co-founder Jinal Ajmera said, “India’s influence on global culture is now visible across media and entertainment. The influx of international artists, festivals and collaborations made 2025 the year of fandom.”
She added that the report aims to document and celebrate the rapid rise of India’s soft power through fan-driven engagement.
Myfandom co-founder Vivek Ajmera said, “We are on a journey to empower fans to live their fandom. As India’s economy grows, the fandom economy offers a powerful lens to understand the country’s orange economy and its next wave of growth.”
The report also brings together voices from across the industry, including Jay Mehta, Perry Farrell and Anjula Acharia, who manages Priyanka Chopra Jonas, alongside leaders from platforms like Netflix India.
It also shines a light on fan moments that blur the line between audience and artist, from singing on stage with global stars to being invited into exclusive fan circles.
At its core, the report positions India firmly in what it calls the “fandom era”, where cultural influence, commerce and community collide. For brands, artists and platforms alike, the message is clear. The fans are not just watching anymore. They are driving the show.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
