MAM
India’s AI-Driven coupon code platform Zifup, goes live
Mumbai :The Indian e-commerce landscape is set to experience growth, estimated at a CAGR of 27 per cent and reaching $ 163 billion by 2026. The increasing use of the internet and smartphones in India has significantly reshaped the business markets, particularly with the expansion of e-commerce. In the last three years, India has seen an increase of 125 million online shoppers and another 80 million consumers can be seen by 2025. This highlights the growing popularity of online deals, coupons and special offers to save money while doing regular shopping.
Recognising the evolving needs of consumers amidst the surge in online shopping in the country, Sellergize, a Mumbai based company introduces its B2C product – Zifup. This platform helps countless online shoppers in exploring the latest coupons, deals, and promo codes, enabling them to save money during their online shopping endeavors.
How Zifup Works?
Zifup’s team of data scientists selects the best deals from merchants daily, helping online shoppers save significantly. The streamlined process involves three clear steps to collect and provide coupons for customers.
Coupon Discovery: Zifup regularly checks multiple store websites, subscribes to newsletters, and reads blogs for discounts. It follows e-commerce brands on social media, monitors SMS and app notifications for additional deals. The collected coupons and deals are carefully sorted, showcasing only the most relevant and sought-after ones in the collection. By maintaining direct communication and establishing contact with stores, Zifup ensures a swift and efficient sourcing of the best coupons and deals.
Validation: Every day, the promo codes and deals team collects, undergoes thorough checks to ensure accuracy. Zifup tests their validity by applying them manually, visiting various stores and popular categories. Any changes in coupon terms and conditions are promptly updated, along with a list of products where the coupon can be used, helping customers save money.
Audit: Dedicated professionals regularly review and do sampling at Zifup, providing valuable feedback on coupon collection and its process. Customers enjoy the convenience of using coupons directly on the website for groceries, clothing and other purchases, saving money with a variety of eco-friendly and cost-effective promo codes. This provides a modern alternative to printable coupons, eliminating the need for printing.
Sellergize, CTO & Director Kamil Khan, further explains, “Zifup makes online shopping easier by providing the latest and authentic money-saving deals. The website offers a fast and user-friendly way to find promo codes, offers and digital vouchers. With a simple process, users can quickly search for store coupons by filtering the city and offering types. Each voucher is paired with an easy-to-use activation button for convenience
Moreover, Zifup’s Gen AI is now live as of 31 January 2024, a groundbreaking feature designed to provide timely updates on upcoming E-commerce Portal Sales. This innovation aims to assist numerous consumers in making informed decisions and saving money during their online shopping experiences.
By 2024, about 10.7 per cent of all the shopping in India is expected to happen online. And Zifup will enhance the online shopping journey, offering a delightful and cost-effective experience. While individuals aged 25 to 34 have been the primary participants in e-commerce there’s a noteworthy surge in older demographics engaging in online shopping.
Zifup plays a pivotal role in providing satisfaction and savings, benefiting both consumers and e-commerce platforms and driving sales.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
