MAM
Indians most optimistic about ageing: Ipsos-Centre for Ageing Better Survey
MUMBAI: According to a new global survey by Ipsos in partnership with Centre for Ageing Better, Indians are most optimistic about Ageing, across all the 30 markets covered in the survey. At least 73 per cent said they are looking forward to ageing; India bucks global trend of pessimism towards ageing, close on the heels areTurkey (67%) and Poland (62%), the other two markets bullish on ageing. While most markets are not looking forward to ageing, at the bottom of the heap are Hungary (7%) and Japan (10%), that are least optimistic about ageing.
How old is old?
For Indians, hitting 62 years makes one old. But for Saudis and Malaysians, 55 years is the onset of old age. For majority of the markets polled, 60s is old age (for US, China, UK, Japan too). For Spanish people only when one is pushing 74 years, can be considered old.
What makes Indians optimistic about Ageing?
While 45 per cent Indians worry about getting old and half of Indians polled also feel that there is a general seen a lack of respect towards the elderly, despite these roadblocks most Indians are confident that they can cruise through their old age.
How?
For most Indians confidence stems from choosing a healthy lifestyle – at least 76% Indians are confident that they will be fit and healthy in their old age. Further, 73% Indians feel that one can prepare for old age. Interestingly, across the 30 markets polled, there was consensus on what steps one can take to prepare for the sunset years: staying healthy and exercising (60%), eating a healthy diet (59%), saving for adequate pension (51%), avoiding smoking (45%), having a friend circle (44%), having a sport or hobby (44%), avoiding alcohol (36%), healthy relationship with a partner (36%), learning new skills (35%), keeping active in local community, adapting home (17%) and moving to a home suitable for the elderly (16%).
But when it came to actual practice, respondents across the 30 markets felt that for old age, the priorities should be avoiding smoking (45%), eating a healthy diet (43%), avoiding too alcohol (40%), exercising (39%), being in touch with friends (39%), good relationship with partner (35%), learning new skills (32%), play a sport (31%), save for a pension (28%) etc.
There is disparity between the two.
Majority of Indians (63%) are also harping on technology to ease old age for them.
“With increase in life expectancy and support of healthcare and technology, Indians are looking forward to excitements of the second innings of life” says Parijat Chakraborty, Head of Ipsos Public Affairs, India.
It’s also about striking a chord with people of all age groups. Half of Indians polled claim that they have friends who are 15 years older than them and 40 per cent claim they have friends 15 years younger than them. So, a significant number feels it fits in.
43 per cent Indians polled feel that media too can be somewhat credited with providing a positive view of ageing by showing it as exciting and with potential to do new things. 31% Indians on the contrary blame media for presenting a grim and depressing view of ageing, while the remaining 26 per cent were undecided.
“The middle class has consciously planned for the future to cushion themselves from the challenges of sunset years, both in terms of financial planning and altering of lifestyle. There is also the need for social connect with relatives and friends in the Indian culture,” added Chakraborty.
Should young care for the old?
Across most of the 30 markets covered, predominant view that emerged was that the young should care for the old. Interestingly, at least 75% Indians endorsed this view. China was at the top with 82 per cent spouting it. The Japanese and South Koreans had few espousing this view, these two markets were placed lowest in the pecking order, tied at 23%.
Across all 30 markets, Ipsos looked at some of the Merits and Demerits of getting old.
Top merits that emerged were – more time with family/ friends (36%), more time for hobbies (32%), more time for holidays and travel (26%), giving up work (26%), being financially secure (20%), having a slower pace of life (20%), less stress (17%), being wiser (14%), more peace and quiet (13%), more time for home and garden (11%), being more experience (10%), being able to help others (10%), having good memories (8%), among others.
And demerits?
Not having enough money to live on (30%), losing mobility (26%), losing memory (26%), being unable to do things they once could (22%), losing family/ friends through death (20%), being in pain (20%), being lonely (19%), losing independence (18%), dying (16%), losing hearing/ sight (13%), being treated badly (9%), being bored (7%), being more susceptible to crime (6%), having to give up work (5%), being left behind by technology (5%) etc.
The study also explored the popular monikers that go with old age?
Across the 30 markets polled some of the top associations for old age was a mixed bag!
The terms chosen were – wise (35%), frail (32%), lonely (30%), respected (25%), unfairly treated (23%), respectful (23%), kind (21%), sad (15%), poor (13%), happy (12%), well educated (12%), hard-working (11%), ethical (10%), community oriented (9%), selfish (5%), arrogant (5%), work centric (4%), rich (3%), lazy (3%) and materialistic (3%).
A significant 40 per cent of Indians polled felt that the elderly has political clout.
Anna Dixon, Chief Executive of the Centre for Ageing Better, said:
There are tremendous opportunities that come from longer lives, yet just one in three people worldwide say they are looking forward to their old age. This is perhaps not surprising given the prevailing narrative across the globe is one of decline, frailty, ill-health and loneliness. These negative experiences are not inevitable. We must improve our workplaces, our housing, our health and our communities to enable more of us to age well. Changing our own and society’s attitudes to later life is an essential first step
MAM
The Best AEO Agencies in the USA for 2026
We ranked the 10 best AEO agencies in the USA for B2B brands in 2026 based on our selected criteria like AI visibility and clients results.
10 Best Answer Engine Optimization (AEO) Agencies in the USA for 2026
AI is changing how buyers discover vendors. Nearly half of US B2B buyers now use platforms like ChatGPT and Perplexity before visiting a single website. If your brand isn’t showing up in those answers, you’re invisible before the conversation starts. This list covers the 10 best AEO agencies in the USA for 2026, ranked independently with no paid placements.
How We Evaluated the Best AEO Agencies in This List
Here is the list of criteria we looked at while evaluating the top AEO agencies in the list
- AI Visibility: How consistently the agency’s clients appear in AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews.
- Client Results: Documented pipeline and revenue outcomes from verified case studies and published client testimonials.
- Technical Depth: The strength of each agency’s AEO methodology, including schema implementation, entity optimization, and LLM content structuring.
- Independent Reviews: Cross-referenced against third-party agency roundups including Discovered Labs and Minuttia’s 2026 rankings.
The 10 Best AEO Agencies in the USA for 2026
1. WebFX
WebFX is a full-service US digital marketing agency with nearly 30 years of history and over 500 employees. Their proprietary MarketingCloudFX technology powers reporting and analytics across AEO, SEO, paid advertising, and web design, making them the most process-stable and enterprise-ready agency on this list for large-scale US brands.
Expertise:
- Answer Engine Optimization
- Search Engine Optimization
- Paid Advertising
- Analytics & Reporting
2. PipeRocket Digital
PipeRocket Digital is a US-focusedB2B SaaS and tech agency that runs AEO, GEO, and SEO as one connected pipeline system. Every program is measured against demos, pipeline, and MRR and not traffic or impressions. They are the only full-spectrum agency on this list serving clients from pre-revenue startups through to enterprise scale.
Expertise:
- AEO & GEO Strategy
- Full-Funnel B2B Content
- Technical SEO
- Pipeline & MRR Attribution
3. First Page Sage
First Page Sage coined the term Generative Engine Optimization in 2024 and remains the most credentialed US agency in the space. Their authority content architecture builds deep thought leadership content engineered to earn citations in ChatGPT, Perplexity, and Google AI Overviews, tracked back to qualified leads and pipeline and not vanity traffic metrics.
Expertise:
- GEO & AEO Content Strategy
- Thought Leadership SEO
- AI Visibility Reporting
- Lead Generation
4. Single Grain
Single Grain, led by CEO Eric Siu, positions itself as a Search Everywhere Optimization agency, a framing built directly for multi-platform AI visibility. Their stack combines dedicated AEO, LLMO, paid advertising, CRO, and content marketing, making them one of the few US agencies where AEO is fully integrated into a performance marketing program.
Expertise:
- AEO & LLMO
- Paid Search & Social
- Content Marketing
- Conversion Rate Optimization
5. Omniscient Digital
Omniscient Digital is an Austin-based B2B SaaS-exclusive agency founded by alumni from HubSpot, Shopify, and Workato. Their proprietary Surround Sound SEO methodology builds content ecosystems that establish brand presence across every top resource in a given category. This is the exact citation pattern that trains LLMs to associate a brand with specific buyer problems.
Expertise:
- GEO Strategy
- Editorial Content & AEO
- Surround Sound SEO
- Link Building & Digital PR
6. RevenueZen
RevenueZen is a Portland-based full-funnel organic growth agency combining GEO content, SEO, and landing page optimization under one retainer. They stand out for publishing their pricing openly, a level of transparency rare in the US AEO market, and offering month-to-month contracts with no long-term commitment required for B2B teams.
Expertise:
- GEO & AEO Content
- Full-Funnel SEO
- Landing Page Optimization
- Pipeline Attribution
7. Siege Media
Siege Media is a San Diego-based content-driven agency that has evolved from linkable assets and manual outreach into a full organic growth agency offering AEO and LLMO. Their core view is that AI models determine trust through web-wide consensus, so they engineer content to earn citations from .edu, .gov, and authoritative publisher domains that LLMs weight most heavily.
Expertise:
- Content-Led SEO & AEO
- LLMO
- Link Building & Digital PR
- Content Design
8. NoGood
NoGood is the most cross-referenced US agency in both Minuttia and Discovered Labs’ 2026 AEO roundups. For each client they form a tailored growth squad from their team of 70+ experts, delivering AEO, SEO, paid, and CRO in one data-driven system with real-time AI citation monitoring across ChatGPT, Gemini, Claude, and Perplexity.
Expertise:
- AEO Strategy
- AI Citation Monitoring
- Paid Search & Social
- Analytics & Reporting
9. KlientBoost
KlientBoost addresses the conversion gap that AEO alone creates: AI visibility drives attention but only generates pipeline if the landing experience converts it. They combine PPC management, landing page optimization, and CRO in a unified system, and have one of the highest volumes of publicly listed client reviews of any US digital agency.
Expertise:
- PPC Management
- Landing Page Optimization
- Conversion Rate Optimization
- AEO Content
10. SimpleTiger
SimpleTiger has focused exclusively on SaaS since 2006, giving them the longest SaaS-only track record on this list. The CEO and COO consult directly with every client, making this a genuinely high-touch engagement at accessible pricing — rare for a specialized US agency. Their most notable result: a 597% increase in JotForm’s organic traffic in two months.
Expertise:
- SaaS SEO & AEO
- Keyword Research
- On-Page SEO
- Technical SEO
Conclusion
Finding the right AEO agency in 2026 comes down to where you are in your growth journey and what you need AI search to do for your pipeline. Whether you’re a pre-revenue founder or an enterprise scaling across multiple markets, the agencies on this list represent the strongest options available in the US today. Start by auditing your current AI visibility, then match your needs to the agency built for your stage.
FAQs
1. What is an AEO agency?
An AEO agency (Answer Engine Optimization agency) is a specialized digital marketing firm that helps brands structure their content and online presence so AI platforms like ChatGPT, Perplexity, and Google AI Overviews can surface them as a direct answer to user queries.
Unlike traditional SEO agencies focused on search engine rankings, AEO agencies optimize for retrieval by large language models, using semantic clarity, structured formatting, entity signals, and conversational content architecture to ensure a brand appears in AI-generated responses.
2. What is the difference between AEO and SEO?
SEO (Search Engine Optimization) focuses on getting your web pages to rank highly on Google and other search engines so users click through to your site. AEO (Answer Engine Optimization) goes a step further by structuring that same content so AI platforms can extract and cite it directly in AI-generated answers, without the user needing to click at all.
In practice, AEO and SEO are complementary rather than competing disciplines. AI platforms primarily cite pages that already rank well on Google, which means strong SEO forms the foundation that AEO builds on. Cutting one weakens the other.
3. What are the best AEO agencies in 2026?
Based on AI visibility performance, verified client results, and independent third-party rankings, the strongest AEO agencies in the USA for 2026 include WebFX for enterprise brands needing a proven full-service vendor, PipeRocket Digital for B2B SaaS and tech companies at any growth stage, First Page Sage for thought leadership-driven GEO, Single Grain for integrated multi-channel AI search growth, and Omniscient Digital for editorial-first category authority.
Other notable agencies on this list include RevenueZen, Siege Media, NoGood, KlientBoost, and SimpleTiger, each suited to different budget levels, ARR stages, and growth priorities.
