Digital
Indians choosing Southeast Asia even more post visa relaxation reveals Agoda
Mumbai: The recent visa waiver program introduced by Malaysia and Thailand for Indian travellers is paying off. Agoda search data reveals that the 30-day and 90-day tourist visa, respectively, have further driven demand for travel to the two Southeast Asian markets.
Holiday-favorite Thailand has only grown in popularity since the recent visa relaxation came into effect with a 44 per cent increase in searches from India. The searches from India to Malaysia increased even more, with a 49 per cent rise in January compared to October last year, according to Agoda’s insights.
Agoda recently announced that Thailand’s capital Bangkok is now the most popular outbound city destination for Indians, overtaking Dubai since the visa relaxations came into effect. Thailand’s beach destination Pattaya rose from fifth to third place. The top five city destinations are now Bangkok, Dubai, Pattaya, Singapore, and Bali respectively.
Indian travellers are among the most prominent profiting from a recent wave of visa relaxations in the APAC region. Different markets across Asia recently announced changes to their policies for Indian and Chinese travellers in particular or are said to be considering similar measures. Indian travellers now enjoy visa-free access to 62 countries according to the Henley Passport Index.
Agoda country director India, Sri Lanka, and Maldives Krishna Rathi stated, “The relaxation of visa norms seems to be an accelerator for India’s outbound travel landscape. More and more destinations are recognizing India’s potential as a key source market. With Malaysia and Thailand leading the way in terms of visa waivers, it’s clear that Southeast Asia’s allure is growing stronger. The fact that many of these destinations can now be visited without having to worry about the paperwork will likely encourage even more Indian travellers to go abroad and explore.”
Agoda, offering over 3.9 million holiday properties, flights, and activities that can be booked together, is at the forefront of making travel easy and accessible. For Indian tourists looking to explore these top destinations, Agoda’s platform provides an ideal gateway for a hassle-free and memorable travel experience.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
