MAM
Indian thriller web-series collects Rs 9 lakh via crowd-funding
NEW DELHI: Indian crowd-funding thriller web series Hankaar, has successfully received Rs 9 lakh, which is more than a lakh of its initial target, with the help of 157 backers.
Hankaar had set a target of Rs 8 lakh in 50 days. The series is slated for release in January next year.
Set in Mumbai in the backdrop of drugs, real-estate dirty deals and prostitution, Hankaar is ‘realistic fiction’ content in the thriller and drama genre. It explores the stories of five ordinary people who go through extraordinary life changing experiences.
The cast includes Sanjay Bhatia, Rajesh Balwani, Ankur Vikal, Ram Menon, Sharda Nand Singh, Priyadarshi P and Yogini Chowk.
The makers say they chose the Internet and not TV channels as these do not look beyond saas-bahu sagas. The content and theme of the series is realistic but not accepted as content to be viewed on mainstream television.
Hankaar went live on Wishberry.in a month ago and surpassed their funding goal with the help of 157 backers who will now be named as co-producers and will also have the chance to give their inputs in the making of the series.
Hankaar director and producer Ravi Iyer said, “We are overwhelmed by the support we got and hope to entertain the audience. We plan to make not one but three seasons of Hankaar.”
With the average Indian spending more than eight hours on the internet and the majority of TV content being aimed at women over 35 years, Iyer felt the time was right to launch the first ever tech thriller web series.
Writer Yogi Chopra said, “As producers we realise that Indian television is not ready for this kind of content. But we are keen to create not just one, but at least three seasons of this series. It is certain that the audience for this type of content is there, but because it is deemed non-commercial, it is difficult to find required funding.”
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
