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Indian Super League ’21-22: Danish sports brand hummel teams up with Hyderabad FC
Mumbai: Danish sportswear brand hummel has entered into a partnership with Indian Super League side Hyderabad FC, as the club’s official team kit partner for the upcoming 2021-22 season.
This partnership is an avenue to invest in Indian football and further explore new paths to develop the sport in India, said the brand in a statement. As one of the top ISL teams, Hyderabad FC stands committed towards the game and its supporters, and this partnership reaffirms the same. hummel with its experience in product innovation and passion for sports is the ideal fit in the club’s long-term vision, it added.
Speaking on the partnership, hummel India & SEA director Soumava Naskar said, “Football is ingrained in our brand DNA. We come with a rich heritage in football and global partnerships with multiple renowned football clubs. It gives us immense pleasure to take this legacy ahead in India with Hyderabad FC. We are looking forward to strengthening our association with the sport even further in the coming years.”
Hyderabad FC co-owner, Varun Tripuraneni said, “The season last year allowed us to show a small glimpse of how we have established HFC as a unique club with a focus on youth. We’re delighted to have hummel as our official team kit partner as we set out to further build on last season’s success. This coming season is set to be a very exciting one for our club and we are happy to kick-start it by being a part of hummel’s long-standing legacy.”
The Danish brand has a proud sports history with roots in football and handball. It has previously been worn by iconic football teams such as Real Madrid, Tottenham Hotspur, Aston Villa, Benfica, and the Denmark National Team. Today, hummel continues to sponsor clubs and players within handball and football, along with English Premier League teams Everton and Southampton to name a few.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
