Brands
IndiaMART promotes payment gateway for SMEs
MUMBAI: IndiaMART has launched its latest digital-led campaign that focuses on various benefits of Payment Gateway, Pay with IndiaMART.
By showcasing various real businesses from across the country which are listed on its platform, IndiaMART has taken an explanatory route to highlight how IndiaMART’s small and medium businesses (SMEs) have been able to grow their business by using the online payment gateway.
Unlike any other payment gateway, Pay with IndiaMART allows merchants to receive payment instantly in their account even on a bank holiday. Apart from this, the campaign also focusses on the benefits like the availability of EMI options, ability to accept advance payments and ease of operating across geographical limitations.
IndiaMART VP marketing Sumit Bedi says, “We realised that millions of SMEs in India are largely untouched by the benefits of fin-tech. Hence, Pay with IndiaMART, a payment gateway, was launched, which could cater to their requirements. We traveled across the country to collect feedback from the users of the service. These businesses told us how the features of Pay with IndiaMART was assisting them in growing and making it big, like the availability of EMI option and ability to collect instant payment even on a holiday. And thus, through a series of videos under the #BadaKhelJao campaign we want to highlight these success stories and urge businesses to go digital to aid their growth.”
Under the umbrella campaign of #BadaKhelJao, the video would be followed up by five more videos which would be launched in the coming weeks.
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FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
