Brands
IndiaMART promotes payment gateway for SMEs
MUMBAI: IndiaMART has launched its latest digital-led campaign that focuses on various benefits of Payment Gateway, Pay with IndiaMART.
By showcasing various real businesses from across the country which are listed on its platform, IndiaMART has taken an explanatory route to highlight how IndiaMART’s small and medium businesses (SMEs) have been able to grow their business by using the online payment gateway.
Unlike any other payment gateway, Pay with IndiaMART allows merchants to receive payment instantly in their account even on a bank holiday. Apart from this, the campaign also focusses on the benefits like the availability of EMI options, ability to accept advance payments and ease of operating across geographical limitations.
IndiaMART VP marketing Sumit Bedi says, “We realised that millions of SMEs in India are largely untouched by the benefits of fin-tech. Hence, Pay with IndiaMART, a payment gateway, was launched, which could cater to their requirements. We traveled across the country to collect feedback from the users of the service. These businesses told us how the features of Pay with IndiaMART was assisting them in growing and making it big, like the availability of EMI option and ability to collect instant payment even on a holiday. And thus, through a series of videos under the #BadaKhelJao campaign we want to highlight these success stories and urge businesses to go digital to aid their growth.”
Under the umbrella campaign of #BadaKhelJao, the video would be followed up by five more videos which would be launched in the coming weeks.
Brands
Nestlé weighs trimming ice cream footprint and Froneri stak
Swiss giant reviews options including stake cut in €15bn JV as it eyes higher-margin focus post-Unilever split.
MUMBAI: Nestlé is melting down its ice cream ambitions or at least scooping back a few spoonfuls amid a strategic review that could see it slim its stake in blockbuster joint venture Froneri. According to a Bloomberg report published 18 February 2026, the Swiss food and beverage powerhouse is mulling a reduced presence in the global ice cream segment. Options on the table include trimming its holding in Froneri, the joint venture with private equity firm PAI Partners that houses crowd-pleasers like Häagen-Dazs, Mövenpick, and Rowntree’s or even shifting some of Nestlé’s remaining wholly owned ice cream operations into the JV.
Discussions remain fluid, with no final decisions locked in and no guarantee of any transaction materialising. One scenario has PAI Partners boosting its ownership if Nestlé pulls back, while another could see the Swiss group offloading a portion of its stake to an existing investor like the Abu Dhabi Investment Authority (ADIA).
Froneri itself got a hefty valuation boost in October (likely 2025), when Goldman Sachs and ADIA poured in fresh capital, pegging the business at around €15 billion (about $17.69 billion). The move turned heads in the sector, especially as Unilever spun off its ice cream arm last year into the now-independent Magnum Ice Cream Company freeing both giants to chase sunnier, higher-margin pastures.
Nestlé’s rethink, reportedly overseen by new CEO Philipp Navratil as he sifts through the company’s vast portfolio, mirrors broader industry trends: consumer giants are sharpening focus on core strengths amid shifting tastes and profitability pressures. Ice cream might be delicious, but it’s not always the creamiest part of the balance sheet.
Whether this ends in a stake sale, JV expansion, or just more pondering, the frozen dessert world could soon see another ownership shake-up. For now, Nestlé isn’t screaming “last orders” but it’s definitely checking the freezer temperature.
