Ad Campaigns
IndiaLends and SHEROES team up for a new campaign on Mother’s Day
Mumbai: On the occasion of Mother’s Day, IndiaLends, a leading online marketplace for personal loans and credit cards, has launched a new campaign in partnership with SHEROES, India’s largest women-only community, to inspire and empower mothers to fulfil their dreams.
The #MaaKaSapnaMeraApna campaign emphasises that age is not a barrier to pursuing your dreams and celebrates the resilience of #ModernMoms. The campaign inspires millennials and GenZ to encourage and support their parents in accomplishing their dreams.
IndiaLends has been at the forefront of raising women’s issues, specifically the issues of working women in India. IndiaLends had released the results of the fifth edition of the Working Stree Survey on March eighth 2023, to highlight the importance of financial independence for women. 10,000 working women from over 5,000 pin codes across the country had participated in the survey. The brand has now followed up the survey by collaborating with SHEROES to enable access to all the resources a woman would need to kickstart or grow her career, including self-help videos, and one-on-one networking opportunities.
The campaign showcases a heartwarming interaction between a mother and her children, where they discuss the ideal gift for Mother’s Day. The video aims to draw attention to the fact that a mother, whilst caring and nurturing is also a person who has her individual dreams and goals. As loving children, it is important to acknowledge and support the dreams of the person who taught us how to dream.
IndiaLends’ head of brand and marketing Ankit Khurana said, “As a brand that strongly believes in financial empowerment, IndiaLends is proud to launch the #MaaKaSapnaMeraApna campaign in partnership with SHEROES. This Mother’s Day, IndiaLends aims to support the aspirations of #ModernMoms. By encouraging mothers to pursue their goals and fulfill their dreams, we are not just encouraging women, but also strengthening the fabric of our society. Let’s come together to make this Mother’s Day a truly special one”.
SHEROES Head of Business Operations Tulika Anand Thakur shared, “This partnership not only perfectly aligns with our core values but also exemplifies SHEROES unwavering commitment to empowering our members to learn, earn, grow, find safe spaces, and foster a profound sense of belonging in the new world. With a deep understanding of the unique challenges faced by mothers, SHEROES is dedicated to providing steadfast support and invaluable resources to help them actualize their aspirations. Through this strategic partnership, SHEROES and IndiaLends aim to create a transformative impact on women’s lives, igniting their inspiration to pursue their passions and making this Mother’s Day an extraordinary celebration of their remarkable individual journeys”.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
