MAM
India to lead increased ad spends in BRIC countries: Warc
NEW DELHI: Global advertising expenditure is forecast to grow by 5.6 per cent at current prices in 2014, rising to 5.3 per cent in 2015.
According to Warc’s latest International Ad Forecast, the BRIC countries led by India are expected to post the largest ad spend increase this year, although their impressive rates of growth are forecast to be much lower in real terms once inflation is taken into account.
Ad spend growth is forecast to rise 14 per cent in India (5.6 per cent adjusted for inflation), 12.4 per cent in Brazil (6 per cent), 12.3 per cent in China (9.5 per cent), and 8.6 per cent in Russia (2.2 per cent).
In its previous report published in October 2013, Warc anticipated global growth of 4.4 per cent in 2014 based on its analysis of 12 leading markets – Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, the UK and the US.
However, improved trading conditions, greater economic stability and an expected stimulus from major sporting events, such as the FIFA World Cup and the Sochi Winter Olympics has led to a more positive outlook.
In the more established markets, the UK is forecast to record the highest rate of growth on 5.8 per cent (3.8 per cent adjusted for inflation), closely followed by the US at 5.6 per cent (3.8 per cent).
At current prices, they will be followed by Canada (3.2 per cent), Australia (2.9 per cent), Japan (2.3 per cent), Germany (2 per cent), Italy (0.7 per cent) with France trailing on 0.2 per cent projected growth.
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“This year is set to record the highest annual rate of growth since 2010, when the industry was bouncing back from recession,” said Warc data and journals director Suzy Young.
“This is largely because the outlook for the global economy is now stabilising and advertisers are starting to feel confident about making additional investments,” she explained.
Looking to 2015, all 12 markets are expected to show growth in ad spend at current prices, with India increasing its ad spend at the fastest rate of 13.5 per cent.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
