MAM
India to host Asia’s biggest creators’ festival, Creators United 2024
Mumbai: Creators United, a publishing platform dedicated to influencers and infotainment, is set to unveil Asia’s biggest exclusive creator festival – Creators United 2024. This much-anticipated event, set for 15 March 2024, is the festival’s second edition and is shaping up to be an extraordinary gathering of talent and innovation. Through Creators United, we are not only facilitating the creator economy but also promoting Maharashtra tourism, infrastructure development, and industries, thereby fostering comprehensive socio-economic growth and prosperity.
Organised collaboratively by Mad Influence in association with the Government of Maharashtra, CU Fest 2024 promises to be a significant event in the digital creative world. The festival, which will be held at NESCO, Mumbai, is an exclusive, invite-only event, designed to offer a unique and engaging experience to over 1000 influencers in addition to brands, agencies, and industry experts who will all come together for a vibrant celebration of creativity, innovation, and collaboration.
The chief minister of Maharashtra, Eknath Shinde, expressed,”Celebrating innovation and creativity is essential to Maharashtra’s values. As we embrace digital transformation, initiatives like Creators United 2024 play a pivotal role in fostering collaboration and driving economic growth.”
Cabinet Minister of Ministry of Industries (Maharashtra), Uday Samant Said on the launch “The integration of technology and creativity is vital for modern economic ecosystems. With Creators United 2024, Maharashtra showcases its support for this synergy, contributing to a future where digital creativity emerges as a significant economic driver.”
Gautam Madhavan, CEO & Founder of Mad Influence, shared his enthusiasm, saying, “Excited to carry forward the vision and legacy established with CU 2023. It’s a privilege to be the driving force behind Asia’s largest creators’ festival. With Creators United 2024, we aim to elevate the creator economy and propel it into the forefront of innovation. Looking forward to continuously evolving the industry.”
The theme for CU Fest 2024, ‘Create, Collaborate, and Celebrate’, captures the essence of this spectacular event. It offers an unparalleled platform for creators, agencies, brands, and industry experts to engage, exchange ideas, and celebrate the triumphs of digital creativity and innovation.
Creators United advisor Varun Maloo “expressed his excitement about partnering with CU and contributing to the burgeoning industry of influencer marketing. He emphasized that Creators United is more than just an award or event; it’s an intellectual property with the potential to revolutionize the dynamics of the Indian influencer industry and beyond.”
Building on the phenomenal success of CU Fest 2023, which achieved a staggering combined reach of over 900 million, CU Fest 2024 is set to scale new heights. With a 10x increase in attendance and brand collaborations projected, CU Fest 2024 is gearing up to redefine the digital content creation landscape.
Last year’s CU Fest featured a stellar lineup of over 100 creators and 50+ brands, achieving a remarkable 900 million reach. The festival saw notable figures like Bhuvan Bam, Ashish Chanchalani, Anubhav Singh Bassi, ScoutOP, Jannat Zubair, Triggered Insaan, Focused Indian, Mortal, Abhi & Niyu, and Aparshakti Khurana as host. The jury included Masaba Gupta, Norah Fatehi, Vineeta Singh, Manav Sethi, Harpal Singh, and Paras Sharma.
Mark your calendars for 15 March 2024 at NESCO, Mumbai. Creators United 2024 is gearing up to showcase a dynamic array of experiences including brand experience zones, engaging panel discussions, exclusive meet-and-greet sessions, insightful celebrity talks, exhilarating performances, and a prestigious awards night.
Creators United:
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https://www.facebook.com/creatorsunitedglobal
https://www.linkedin.com/company/95174979/admin/feed/posts/
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
