MAM
India to host Asia’s biggest creators’ festival, Creators United 2024
Mumbai: Creators United, a publishing platform dedicated to influencers and infotainment, is set to unveil Asia’s biggest exclusive creator festival – Creators United 2024. This much-anticipated event, set for 15 March 2024, is the festival’s second edition and is shaping up to be an extraordinary gathering of talent and innovation. Through Creators United, we are not only facilitating the creator economy but also promoting Maharashtra tourism, infrastructure development, and industries, thereby fostering comprehensive socio-economic growth and prosperity.
Organised collaboratively by Mad Influence in association with the Government of Maharashtra, CU Fest 2024 promises to be a significant event in the digital creative world. The festival, which will be held at NESCO, Mumbai, is an exclusive, invite-only event, designed to offer a unique and engaging experience to over 1000 influencers in addition to brands, agencies, and industry experts who will all come together for a vibrant celebration of creativity, innovation, and collaboration.
The chief minister of Maharashtra, Eknath Shinde, expressed,”Celebrating innovation and creativity is essential to Maharashtra’s values. As we embrace digital transformation, initiatives like Creators United 2024 play a pivotal role in fostering collaboration and driving economic growth.”
Cabinet Minister of Ministry of Industries (Maharashtra), Uday Samant Said on the launch “The integration of technology and creativity is vital for modern economic ecosystems. With Creators United 2024, Maharashtra showcases its support for this synergy, contributing to a future where digital creativity emerges as a significant economic driver.”
Gautam Madhavan, CEO & Founder of Mad Influence, shared his enthusiasm, saying, “Excited to carry forward the vision and legacy established with CU 2023. It’s a privilege to be the driving force behind Asia’s largest creators’ festival. With Creators United 2024, we aim to elevate the creator economy and propel it into the forefront of innovation. Looking forward to continuously evolving the industry.”
The theme for CU Fest 2024, ‘Create, Collaborate, and Celebrate’, captures the essence of this spectacular event. It offers an unparalleled platform for creators, agencies, brands, and industry experts to engage, exchange ideas, and celebrate the triumphs of digital creativity and innovation.
Creators United advisor Varun Maloo “expressed his excitement about partnering with CU and contributing to the burgeoning industry of influencer marketing. He emphasized that Creators United is more than just an award or event; it’s an intellectual property with the potential to revolutionize the dynamics of the Indian influencer industry and beyond.”
Building on the phenomenal success of CU Fest 2023, which achieved a staggering combined reach of over 900 million, CU Fest 2024 is set to scale new heights. With a 10x increase in attendance and brand collaborations projected, CU Fest 2024 is gearing up to redefine the digital content creation landscape.
Last year’s CU Fest featured a stellar lineup of over 100 creators and 50+ brands, achieving a remarkable 900 million reach. The festival saw notable figures like Bhuvan Bam, Ashish Chanchalani, Anubhav Singh Bassi, ScoutOP, Jannat Zubair, Triggered Insaan, Focused Indian, Mortal, Abhi & Niyu, and Aparshakti Khurana as host. The jury included Masaba Gupta, Norah Fatehi, Vineeta Singh, Manav Sethi, Harpal Singh, and Paras Sharma.
Mark your calendars for 15 March 2024 at NESCO, Mumbai. Creators United 2024 is gearing up to showcase a dynamic array of experiences including brand experience zones, engaging panel discussions, exclusive meet-and-greet sessions, insightful celebrity talks, exhilarating performances, and a prestigious awards night.
Creators United:
https://instagram.com/creatorsunitedglobal?igshid=YmMyMTA2M2Y=
https://www.youtube.com/@creatorsunitedglobal
https://www.facebook.com/creatorsunitedglobal
https://www.linkedin.com/company/95174979/admin/feed/posts/
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
