Brands
India through LG’s (curved) eyes!
MUMBAI: If the penetration of mobile phones in the country is anything to go by, we would realise that talking to our loved ones is one of the most treasured activities.
And giving the consumers the best way to enjoy their conversations are the mobile companies which come up with new technology with the launch of new models every now and then. This time around, it is LG that launched its G-Flex mobile handset.
The hi-end phone was officially launched in the country today (6 Feb). LG G Flex, the latest device in LG’s premium G Series, is designed to fit the palm of the hand and follow the contour of the face.
To showcase its special features, the mobile company collaborated with photographer Atul Kasbekar and his 12 photographers to come up with a campaign – “India at 67”.
“The main aim of the campaign is to showcase India as it is in the present. It also symbolises the ‘now’ and the ever changing future of India which is similar to a transformative and disruptive brand like LG,” says LG Mobiles marketing head Amit Gujral.
On Republic Day, the 12 photographers stepped out to capture “India” over 24 hours from midnight to midnight through the G-Flex. The campaign (showcasing these pictures) will be promoted on the digital platforms which according to the company will give it the most exposure. The campaign will be created and promoted in-house before other platforms are explored.
When asked about how different the phone is from the rest, Gujral remarks, “It is the world’s first phone which has curves and flexible displays,” adding that the vertical curve creates an environment where users can be immersed when viewing videos or playing games in landscape mode.
The six-inch OLED screen android is priced at Rs 69,999. Commenting on the hi-end price, Gujral says that today the market has an equal opportunity wherein people are willing to shell out a lot of money for the quality provided.
Brands
JioStar names Bhaskar Ramesh head of entertainment sales, digital
Ex-Google leader to drive data-led streaming sales and advertiser partnerships
MUMBAI: JioStar has roped in Bhaskar Ramesh as the new head of entertainment sales, digital. Reporting to Kevin Vaz, CEO of Entertainment at JioStar, Ramesh is set to steer the company’s digital sales strategy with a sharp focus on data-driven advertising and measurable outcomes.
Ramesh joins from Google, where he was part of India’s leadership team and helped shape YouTube’s monetisation and product strategy. His experience spans technology, retail, finance, consumer goods and automotive sectors, along with leading digital transformation initiatives across traditional and digital platforms.
In his new role, Ramesh will oversee all digital entertainment sales, working to blend technology, creativity and data into results advertisers can count on.
Kevin Vaz said, “The future of streaming will be built as much on smart monetisation as on engaging content. Bhaskar’s expertise in digital strategy will add tremendous value to our business.”
Ramesh’s career also includes stints at Godrej, Marico and Reliance Broadcast Network, where he handled P&L, operations and brand building. He holds a postgraduate diploma in management from SP Jain Institute of Management & Research.
With Ramesh at the helm, JioStar is clearly aiming to turn clicks into cash while keeping viewers entertained.
