MAM
India thrives at APAC Effie Awards 2016, taking the top awards
MUMBAI: Indian emerged as a major winner at the APAC Effie Awards 2016 awards, with Indian agencies taking away several awards at the Awards Gala last night at Intercontinental Singapore, celebrating Asia Pacific’s most effective marketing campaigns.
Mullen Lowe Lintas Group, India was named APAC Effie 2016 Agency of the Year, bagging 8 metals, while BBDO India’s ‘Share The Load’ campaign for Procter and Gamble took home the grand Effie.
Going by metals tally, Colenso BBDO/Proximity was running behind with three agencies in the tie for the third place, BBDO India, Barnes Catmur and Friends Dentsu and Ogilvy & Mather Mumbai.
On the network level, BBDO Worldwide took the lead, with a total haul of 17 metal awards followed by Ogilvy & Mather and Mullen Lowe Group coming in the second and third position respectively.
Two new Special Awards were added this year – Brand of the Year and Marketer of the Year to recognise the joint efforts and close collaboration between clients and agencies to produce successful work. The awards were presented to Ariel Matic and Procter & Gamble respectively with their entry ‘Ariel – Share The Load’ being the best of show for the night, clinching the Grand Effie, on top of a Gold and a Silver. These Special Awards are accorded based on the points received on all winners and finalists.
The Awards Gala attended by some 200 industry professionals presented a total of 66 Effies – One Grand Effie, 12 Golds, 21 Silvers and 32 Bronzes.
As in previous years, India remains the strongest market in the region on the effectiveness stage, contributing the highest number of metal winners last night. Following in the ranking were New Zealand and Australia.
Congratulating the winners, Effie Awards 2016 Chairman Cheuk Chiang said:”It is a massive acknowledgement. To get here having gone through two rigorous rounds of judging by a stellar team of industry professionals is a significant and incredible achievement and indeed something to be proud of. These winning cases represent the best in Asia Pacific and I hope they only serve to inspire the industry further in producing great work that drive real business results.”
Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the APAC Effie Awards honour the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives.
Winners and finalists will contribute points towards the ranking on the 2016 Effie Effectiveness Index, the global ranking which identifies and ranks the most effective marketers, brands by analyzing finalist and winner data from worldwide Effie competitions.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
