MAM
India thrives at APAC Effie Awards 2016, taking the top awards
MUMBAI: Indian emerged as a major winner at the APAC Effie Awards 2016 awards, with Indian agencies taking away several awards at the Awards Gala last night at Intercontinental Singapore, celebrating Asia Pacific’s most effective marketing campaigns.
Mullen Lowe Lintas Group, India was named APAC Effie 2016 Agency of the Year, bagging 8 metals, while BBDO India’s ‘Share The Load’ campaign for Procter and Gamble took home the grand Effie.
Going by metals tally, Colenso BBDO/Proximity was running behind with three agencies in the tie for the third place, BBDO India, Barnes Catmur and Friends Dentsu and Ogilvy & Mather Mumbai.
On the network level, BBDO Worldwide took the lead, with a total haul of 17 metal awards followed by Ogilvy & Mather and Mullen Lowe Group coming in the second and third position respectively.
Two new Special Awards were added this year – Brand of the Year and Marketer of the Year to recognise the joint efforts and close collaboration between clients and agencies to produce successful work. The awards were presented to Ariel Matic and Procter & Gamble respectively with their entry ‘Ariel – Share The Load’ being the best of show for the night, clinching the Grand Effie, on top of a Gold and a Silver. These Special Awards are accorded based on the points received on all winners and finalists.
The Awards Gala attended by some 200 industry professionals presented a total of 66 Effies – One Grand Effie, 12 Golds, 21 Silvers and 32 Bronzes.
As in previous years, India remains the strongest market in the region on the effectiveness stage, contributing the highest number of metal winners last night. Following in the ranking were New Zealand and Australia.
Congratulating the winners, Effie Awards 2016 Chairman Cheuk Chiang said:”It is a massive acknowledgement. To get here having gone through two rigorous rounds of judging by a stellar team of industry professionals is a significant and incredible achievement and indeed something to be proud of. These winning cases represent the best in Asia Pacific and I hope they only serve to inspire the industry further in producing great work that drive real business results.”
Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the APAC Effie Awards honour the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives.
Winners and finalists will contribute points towards the ranking on the 2016 Effie Effectiveness Index, the global ranking which identifies and ranks the most effective marketers, brands by analyzing finalist and winner data from worldwide Effie competitions.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
