MAM
India-made Thums Up becomes a billion-dollar brand
Mumbai: Made-in-India soft drink brand Thums Up has become a billion-dollar brand in 2021, announced The Coca-Cola Company, which owns the brand.
“Our local Thums Up brand became a $ one billion brand in India, driven by focussed marketing and execution plans,” said The Coca-Cola Company chairman and CEO James Quincey on Thursday evening during a post-earnings call.
With this, the original fizzy drink to emerge from the country becomes the first home-grown Indian beverage brand to scale to billion-dollar sales, finding its place amongst the billion-dollar brands in the global beverages market.
During the December quarter, the company’s sales grew by nearly 30 per cent in the country as “initiatives in India to build omnichannel presence and marketing campaigns around key occasions by leveraging festivals and passion points, through occasion-led marketing and integrated execution, drove a sequential increase in market share,” Quincey added.
The locally-made fizzy drinks brand Thums Up was launched more than four decades back in 1977, after Coca-Cola had exited from the Indian market following the Indian government’s directive to reduce the ownership stake of its Indian operation.
The brand was then re-acquired by The Coca-Cola Company in 1993 when it re-entered the Indian market. Coca-Cola had then bought the entire portfolio of aerated drinks from Ramesh Chauhan of Parle Bisleri. which also included Gold Spot and Limca.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
