Digital
India launches its first AI industry body
MUMBAI: India just gave artificial intelligence its own rules of engagement. The Artificial Intelligence Association of India (AIAI) has officially launched as the country’s first dedicated industry body for AI, aiming to steer the ethical, inclusive and innovation-driven growth of artificial intelligence across India’s creative and technology sectors. Think of it as a referee, coach and cheerleader all rolled into one, making sure AI plays fair whilst helping India score big.
Led by National Convenor Sandeep Goyal, AIAI arrives at a pivotal moment when India’s AI ecosystem is expanding rapidly but operating without formal guardrails. The association will bring together technologists, creators, legal experts, educators and industry stakeholders spanning advertising, design, film, music, gaming, publishing and emerging tech sectors.
“AI is no longer the future. It is the now,” Goyal said. “And India cannot afford to be a passive consumer in this revolution. With AIAI, we are building the ethical and institutional guardrails that ensure India’s creative industries not only thrive with AI, but do so on their own terms.”
The association has outlined five key objectives for responsible AI adoption:
Policy and advocacy: AIAI will represent creative industries in AI consultations with MeitY, DPIIT and Niti Aayog, giving creatives a seat at the policy table.
Ethical standards: The body will develop certification frameworks for ethical AI practices across advertising, film, music and design.
Skilling and inclusion: AIAI aims to train over 10,000 creative professionals in AI tools and workflows by 2026.
Research and development: The association will incubate India-focused AI tools for content creation, translation, personalisation and storytelling.
Creative IP protection: AIAI will lead efforts to safeguard artist attribution, combat deepfakes and evolve copyright rules for AI-generated content.
AIAI plans to establish “ethical sandboxes” for testing AI use cases and a national AI incident registry to track challenges such as bias, misinformation, deepfake misuse and copyright concerns. It’s basically building a playground where AI can experiment safely whilst someone watches to make sure nobody gets hurt.
“Creative AI isn’t just a technology story,” Goyal emphasised. “It’s a story about what kind of country we want to be, how we preserve language, culture, livelihoods and imagination in a time of machines. This is India’s moment to lead, not follow. And AIAI will make sure we do.”
The governing board, set to include senior leaders from major corporations and multiple creative domains, will be announced shortly. For now, India’s AI revolution has found its institutional voice, and it’s speaking with one clear message: India won’t just adopt AI. It will shape it.
Digital
AI drives 92 per cent surge to 15M views across India’s open web
Taboola data shows rising AI curiosity reshaping digital consumption trends
MUMBAI: Artificial intelligence is fast becoming the internet’s favourite topic in India, with fresh data showing a sharp spike in audience interest across the open web.
Insights from Taboola’s Taboola Newsroom reveal that AI-related content generated more than 15 million pageviews over the past 90 days, marking a striking 92 per cent jump compared to the previous 45-day period. The surge signals a clear shift, with AI moving from niche tech chatter to mainstream digital curiosity.
The broader technology category is also seeing momentum, clocking around 1.7 million pageviews and a 27 per cent rise in engagement. However, much of that growth appears to be riding on the AI wave, as developments in artificial intelligence increasingly dominate tech narratives.
Within the AI ecosystem, newer players are quickly capturing attention. Content linked to Anthropic alone drew roughly 2.5 million pageviews, registering a dramatic 2,096 per cent surge. The spike reflects growing interest in alternative AI models and emerging competitors in the space.
Meanwhile, familiar names continue to hold steady ground. Coverage around ChatGPT generated about 1.2 million pageviews, underlining sustained curiosity as users explore practical applications, updates, and everyday use cases for generative AI tools.
Big Tech is firmly in the spotlight too. Content related to Meta attracted approximately 2.2 million pageviews, up 30 per cent, as audiences track its expanding role in AI infrastructure and innovation.
Taken together, the data points to a deeper shift in how audiences engage with AI. Interest is no longer tied only to big announcements but is evolving into a steady stream of exploration around tools, platforms, and real-world uses.
For publishers, this opens the door to richer storytelling through explainers and practical insights. For advertisers, it presents a chance to tap into a highly engaged, tech-savvy audience.
If the numbers are anything to go by, AI is not just part of the conversation anymore, it is leading it.
