MAM
India-Australia match delivers 12.34 TVR
MUMBAI: The World Cup quarterfinal match between India and Australia got a TVR of 12.34 with 91 million viewers sampling it, making it the most-watched encounter of the World Cup tournament so fat.
The match fetched a peak TVR of 26.35, according to data from Tam Sports (c&s4+).
The epic India-England match, which ended in a tie, ranks second as it attracted 82 million viewers to tune in. The match got a peak TVR of 20.96 and an average TVR of 10.97.
The seven India matches have earned an average TVR of 9.22.The 46 matches played so far have got a rating of 2.43. In 2007, the event got a TVR of 1.89 for the same period.
The other three non-India quarterfinals this time got an average TVR of 2.44. Partly due to the one-sided nature of the contest, the match where Pakistan thrashed West Indies by 10 wickets got a TVR of 2.18. 37 million viewers tuned in for that contest.
The England versus Sri Lanka quarterfinal match, which was equally one sided, fared better as it lasted longer. It got a TVR of 2.92 with 51 million viewers sampling it.
In 2007, the 24 Super Eight games had got an average TVR of 1.53.
The record ratings, however, will come from the mother of all battles as India mauled Pakistan in the semifinals.
MAM
Shanu Singh steps down as director – The Economic Times brand at BCCL: Reports
Marketing leader joined BCCL in July 2025 to lead brand strategy for the business daily
MUMBAI: Shanu Singh has stepped down from her role as director of The Economic Times brand at Bennett, Coleman & Co Limited, according to reports.
Singh joined the company in July 2025 to lead brand strategy and integrated marketing initiatives for the flagship business daily across platforms. During her stint, she worked on strengthening brand positioning, deepening audience engagement and advancing advertiser-focused initiatives.
A marketing executive with nearly two decades of experience, Singh previously served as chief marketing officer at ASK Asset & Wealth Management. She has also held senior roles at Standard Chartered Bank and Kotak Mahindra Bank.
Her next move has not yet been announced.
