MAM
Incred backs kabaddi with Jaipur Pink Panthers and Gujarat Giants tie-up
MUMBAI: Credit where it’s due, kabaddi just got a fresh financial backer. Incred Financial Services Limited (Incred Finance), the tech-led NBFC known for its risk-analytics edge, has partnered with Jaipur Pink Panthers and Gujarat Giants as Associate Partner for the 2025 Pro Kabaddi League (PKL), starting 29 August.
The move marks Incred’s push beyond cricket where cricketer Shreyas Iyer is already its brand face and into a sport that’s as desi as it gets. With kabaddi boasting more than 3 crore viewers and popularity stretching from metros to Tier 2, Tier 3 and rural markets, the partnership aligns neatly with Incred’s mission to extend credit access to aspirational India.
The NBFC, with 140 plus branches and 2,500 plus employees, serves individuals and MSMEs with products spanning personal, education, MSME business, loan against property, and digital merchant loans. By associating with kabaddi, Incred hopes to amplify its reach in the underserved segments it champions.
“InCred has always stood for resilience and ambition qualities that kabaddi reflects beautifully,” said Incred Finance founder & CEO Bhupinder Singh noting the sport’s deep grassroots connect. Incred Finance group head of marketing Radhika Zingade added that kabaddi’s energy and ethos mirror the brand’s own, calling the association with two powerhouse teams “a natural step.”
And powerhouse is no exaggeration. Jaipur Pink Panthers, owned by Abhishek Bachchan, are two-time PKL champions with a consistent record of title runs. Meanwhile, Gujarat Giants made headlines this season by signing Mohammadreza Shadloui Chiyaneh for Rs 2.23 crore, the highest-ever bid in PKL history.
With 12 teams battling it out across Vizag, Jaipur, Chennai, and Delhi, PKL Season 12 promises fierce tackles and fresh storylines. For Incred, it’s not just a game of sport, it’s a high-stakes play to connect with India’s heartland, where both credit and kabaddi matter most.
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
