Brands
Inburg to host a one day Retail conference for D2C and Retail Brands in New Delhi
Mumbai: Inburg, a patent-pending merchants network that helps merchants gain new customers and retain them economically and efficiently, has announced its upcoming conference, “The Fashion & Lifestyle Retail Convention,” on 26 April, 2023, at Hotel Pride Plaza in Aerocity, New Delhi. This event is aimed at bringing together key stakeholders to discuss and develop a strategic roadmap for achieving profitability and growth in the fashion and lifestyle retail industry in India.
The conference will be an insightful platform for initiating a dialogue among industry leaders, including popular Fashion & Lifestyle brands, eCom & D2C founders, Investors, Brand Strategists, Enablers, Journalists, and other stakeholders of the Indian Startup Ecosystem. Attendees will have the opportunity to learn from successful entrepreneurs and leaders who have built and scaled brands worth millions of dollars.
“We are excited for this conference on D2C brands, aimed at revolutionizing the e-commerce landscape,” said Inburg CTO Kalika Prasad. “At Inburg, we are committed to empowering Retail & D2C brands with advanced technology, data-driven insights, and seamless integrations, enabling them to excel in the highly competitive online marketplace.
It will cover various topics related to expanding fashion and lifestyle businesses in a rational and practical way, including identifying market opportunities given the change in consumer behavior, comprehending the significance, applications, and impact of product innovation & design, creating safer, secure, and seamless consumer experiences on a dependable network, finding best-fit distribution channels to reach digital natives, and mastering marketing strategies for e-commerce, D2C, and drop-shipping businesses in 2023 and beyond.”
Inburg recognizes the unique needs and challenges of D2C brands in the current retail landscape and is designed to address these pain points and provide a comprehensive solution that empowers D2C brands to excel in their online sales and marketing efforts.
Join Inburg at “The Fashion & Lifestyle Retail Convention” on 26 April, 2023, to learn, network, and explore new possibilities for your D2C brand in the dynamic e-commerce landscape.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
