MAM
IMTMA ups M&M spends by 10% for IMTEX 2011
BANGALORE: The Indian Machine Tool Manufacturers Association (IMTMA) will be spending around Rs.27.5 million towards media and marketing spends for the 15th edition of its flagship event, IMTEX 2011.
Last year IMTMA spent around Rs.25 million, said sources at IMTMA.
IMTEX is an international exhibition on metal-cutting machine tools and manufacturing solutions.
The spends include radio jingles, television ads on TV18 group of channels, NDTV and Suvarana 24×4, print ads, email pushes, online spends and SMS to people in its database asking them to visit IMTEX 2011.
IMTMA has created a 20 second TVC based on clippings of past exhibitions with the help of a local Bangalore producer. Media buying is through Madison Media. The association expects around 100,000 visitors to the exhibition, up by 20,000 from the last edition’s 80,000 visitors at the same venue.
IMTEX 2011 will be held between January 20 and January 26 at IMTMA’s own state-of-the-art exhibition facility – Bangalore International Exhibition Centre (BIEC) on Tumkur Road, Bangalore.
The 13th edition of IMTMA’s exhibition TOOLTECH – 2011 will also be held concurrently at the same venue. Spread across 40,000 square metres, the exhibition will feature over 800 exhibitors and 750 machines with a total value of Rs 14 billion. Exhibitors from across 23 countries including India will be participating in the exhibition this year.
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
