MAM
IMTMA ups M&M spends by 10% for IMTEX 2011
BANGALORE: The Indian Machine Tool Manufacturers Association (IMTMA) will be spending around Rs.27.5 million towards media and marketing spends for the 15th edition of its flagship event, IMTEX 2011.
Last year IMTMA spent around Rs.25 million, said sources at IMTMA.
IMTEX is an international exhibition on metal-cutting machine tools and manufacturing solutions.
The spends include radio jingles, television ads on TV18 group of channels, NDTV and Suvarana 24×4, print ads, email pushes, online spends and SMS to people in its database asking them to visit IMTEX 2011.
IMTMA has created a 20 second TVC based on clippings of past exhibitions with the help of a local Bangalore producer. Media buying is through Madison Media. The association expects around 100,000 visitors to the exhibition, up by 20,000 from the last edition’s 80,000 visitors at the same venue.
IMTEX 2011 will be held between January 20 and January 26 at IMTMA’s own state-of-the-art exhibition facility – Bangalore International Exhibition Centre (BIEC) on Tumkur Road, Bangalore.
The 13th edition of IMTMA’s exhibition TOOLTECH – 2011 will also be held concurrently at the same venue. Spread across 40,000 square metres, the exhibition will feature over 800 exhibitors and 750 machines with a total value of Rs 14 billion. Exhibitors from across 23 countries including India will be participating in the exhibition this year.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
