MAM
IMRB International partners with Yankee Group
MUMBAI: IMRB International has announced its partnership with the Yankee Group to be their exclusive representative for India.
This strategic partnership between IMRB International and Yankee Group will bring in an international perspective in the fields of telecommunications & wireless/mobile, consumer, media and entertainment and IT hardware, software and services.
The recent announcement of auctioning of spectrum by GOM for 3G networks itself means that the companies need to focus on the kind of consumers that they need to cater to, whether it be the niche segments with higher ARPUs or the mass markets, and the expected time frames for return on investment in order to bid for larger spectrum share.
The eTechnology Group@IMRB has for over two decades chronicled the growing telecommunication market in India researching diverse products and services including wireless, wire line, broadband, VPN networks, V-SATs, Satellite Technology and application like Videoconferencing, Telemedicine.
IMRB International continues to hold the lion’s share of research spends among Telecom Companies in India. In recent times, the company has extended its reach to cover SAARC countries, South East Asia, Middle East and North Africa helping leading telecom providers there.
“This partnership with IMRB International is another barometer of Yankee Group’s focus on expanding our reach in Asia-Pacific, specifically in India,” said Yankee Group senior regional vice president, International Sales Ajay Sule.
He further added “As the recognized leader in global connectivity counsel, Yankee Group identifies IMRB as one of the premier research firms in India who shares the same vision to help companies navigate the global connectivity revolution with research and data that analyzes the issues impacting the network, consumers and enterprises.”
IMRB International president Thomas Puliyel announcing the association said, “We are very happy that IMRB is partnering with the Yankee Group to help the telecommunication and IT industry grow and develop. This industry has been at the forefront of the connectivity revolution over the last decade in this region and we are proud to be partners in this progress”.
eTechnology Group@IMRB International vice president and country head Mohan Krishnan also added, “IMRB International and eTechnology Group@IMRB are well established names in the Telecom and IT/Internet markets in the country with a strong client base. This partnership will definitely help us improve on our research based Consulting Services to our existing clients especially given the dynamic technology environment they are facing in a globalizing marketplace.”
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Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
