MAM
IMG Media hires former ESPN Star senior exec
MUMBAI: From broadcasting to selling sports programming and event properties – that’s the path Former ESPN Star Sports business development & corporate communication (south Asia) director Rathindra Basu has taken. Recently, he hopped on IMG Media, which is amongst the world’s largest indpendent producers and distributors of sports programming, as vice-president and head of sales in the Indian sub-continent.
In his role at IMG Media he will be looking after sports media content distribution and sales for the SAARC countries; covering all forms of media rights – including TV, audio, fixed media, in-flight and closed circuit, broadband and mobile. His responsibilities include developing key relationships with major sports broadcasters and other TV networks including the public broadcaster.
Speaking to indiantelevision.com Basu says: “In my new role I will be looking at expanding our reach across the Indian subcontinent and reaching out to as many broadcasters for distribution and sales deals.”
Basu will report to IMG Media Sr VP and head of sales Asia Pacific Chris Guinness, based in the London office and IMG Media Sr VP and head of sales Asia Pacific Leena Singarajah, based in Selangor, Malaysia.
He will continue to be based out of New Delhi.
IMG produces more than 21,000 hours of television and more than 30,000 hours of radio programming annually. It provides a seamless solution for both rights holders and broadcasters worldwide. Be it live or studio, in stadium or on the course, across the US or throughout South Africa, it claims to be a stop solution to handle all production needs.
With over 200 clients and events, including Wimbledon, the Australian Open, the ATP Masters Series, the R&A (governing body and organiser of The Open Championship), International Rugby Board (IRB), MotoGP, the National Football League (NFL) and the International Volleyball Federation (FIVB). IMG operates from over 30 offices worldwide and has daily exchanges with over 4,000 key media contacts. It also maintains the world’s largest sports archive with more than 250,000 hours of footage.
MAM
Nandita Sinha to step down as Myntra CEO
Flipkart Group veteran’s exit triggers succession process at fashion e-commerce platform.
MUMBAI: When the fashion runway calls for a new lead, even long-serving captains eventually make way for the next season. Nandita Sinha is preparing to step down as chief executive of Myntra, according to a Moneycontrol report. Sinha, who has been with the Flipkart group since 2013, is expected to leave the company in the coming weeks. Her departure comes as the Walmart-owned e-commerce giant begins the process of identifying a successor.
The company has already started internal deliberations to finalise a replacement, with a decision likely in the near term. Sharon Pais, currently head of Flipkart Fashion and formerly chief business officer at Myntra, is widely seen as a strong contender for the role, sources told the publication.
Sinha’s next professional move remains unclear.
Before taking charge at Myntra, Sinha served as Vice President of Customer Growth, Media and Engagement at Flipkart. In that role, she led customer acquisition and growth initiatives, focusing on expanding the transacting customer base and driving consumer retention. She was also instrumental in building the Flipkart brand through a consistent customer value proposition and played a key part in driving the country’s largest shopping festival, The Big Billion Days.
Her exit marks the end of a significant chapter at the Flipkart Group, where she contributed to both core platform growth and Myntra’s fashion-focused strategy.
In the fast-paced world of Indian e-commerce, leadership transitions are as common as flash sales but they often signal the start of a fresh collection. As Myntra hunts for its next CEO, all eyes are on who will take the brand to its next stylish milestone.
