MAM
Ikea to open its first city store in Mumbai on 9 December
Mumbai: Swedish home furnishing retailer Ikea (part of the Ingka Group) will open the doors to its first city store in India at Worli here on 9 December, the company announced.
The Worli City Store will span across 80,000 sq ft and is smaller than its traditional big box stores that typically spread across 400,000-500,000 sq ft. The city store format allows Ikea to be adapted to smaller spaces in an urban context and makes it more convenient for customers to experience the entire Ikea range based on a well-integrated digital and physical shopping experience, the company said in a statement.
“This is an important milestone in our Mumbai journey. As the first city store in the country, we are coming near to more of the many people. This is a new concept for customers to shop with Ikea. They can enjoy an omnichannel shopping experience at this store, browse and order our entire range through various digital tools,” said Ikea Worli City Store India store manager Dawid Gałka on the occasion of the wordmark unveiling.
“Currently, the whole team is working towards creating an excellent customer experience with all safe shopping measures in place when we open. We are looking forward to fulfilling home furnishing needs through a range of digital tools as well as the new city store format,” he added.
As a part of promoting a safe shopping experience, customers who are looking forward to shop at IKEA Worli City Store, need to follow the latest COVID-19 guidelines by being fully vaccinated with two doses and should have completed 14 days after the second dose, shared the retailer.
Currently, the home furnishing major has two stores in the country, its first one in Hyderabad which opened in August 2018 and the second in Navi Mumbai which opened in December 2020.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
