MAM
Ikea launches new mobile shopping app to boost online presence
Mumbai: Ikea, the Swedish-founded, Dutch multinational conglomerate Thursday launched its mobile shopping app in India to boost its customer base. The company made the decision to launch the shopping app in India owing to the rise in popularity of online shopping in the nation.
Ikea believes that the new mobile app will provide the much-needed online presence for the company. With this new app, people can order Ikea products online from several Indian cities.
Initially, delivery services will be available in cities like Mumbai, Pune, Hyderabad, Vadodara, Ahmedabad, and Surat. Ikea revealed that the delivery services will be later expanded to cities like New Delhi and Bengaluru.
The new Ikea app will be available on both Android and iOS platforms. Ikea’s online inventory is currently offering more than 7,000 products at a very competitive price range.
Ikea India commercial manager Kavitha Rao said that Indian customers are app-oriented, and the launch of the new shopping platform could lead to a sharp rise in demand for Ikea products.
Ikea is now planning to reach 100 million customers in both online and offline channels over the next few years. Apart from catalyzing its online presence, Ikea also plans to open the first shopping centre in Noida.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
