Ad Campaigns
IGP collaborates with Ananya Panday to celebrate Valentine’s Day
Mumbai: Bollywood actress Ananya Panday has collaborated with IGP.com for their latest Valentine’s Day campaign. The actress represents today’s youth and was found to be the perfect fit for the campaign.
Soon to go live on social media, the campaign will witness her looking pretty and glowing in love as she gets ready to look her best for a date with perhaps a special someone. She keeps her fans guessing as she gives a glimpse of the many Valentine’s Day gifts she has at home while dropping no names or hints about who she is giving or has received the gifts from.
She walks to her living room, which is laden with flowers, hampers, chocolates, teddy and a cake. Panday’s eyes sparkle as she runs her fingers over the pretty flowers, picks up a beautiful heart-shaped chocolate, looks at a pretty red and white iced cake, and then hugs a fluffy teddy bear. Then, sitting down, she addresses her fans by saying how ready she is for Valentine’s Day with gifts from IGP. Panday gushes about the gifting platform’s collection of flowers, cakes, hampers, and other gifting options as she flips out her phone to encourage fans to go on the IGP app and do the same and choose their perfect Valentine’s gifts for their special someone. Finally, she makes a heart icon gesture cheerfully and wishes her fans a happy Valentine’s Day before signing off.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
