MAM
Ignitee GM Sreekant quits
MUMBAI: R. Sreekant has quit Ignitee Digital Solutions as general manager – new business development.
Sreekant‘s last day at the digital marketing and media agency was 5 October.
Confirming his movement to Indiantelevision.com, Sreekant said, “Yes, I have quit the agency. It has been a great learning experience at Ignitee. During my stint, we won Maruti and have done some great work for them.”
Talking about his next venture, he added, “I haven‘t decided anything yet. I have couple of options in digital and off-line and I am contemplating on which one to choose.”
Ignitee CEO Atul Hegde said, “Sreekant has had an excellent innings with us. He has worked across functions and we wish him all the best wherever he goes.”
His responsibilities at Ignitee include pitching for new business or clients for online communications and providing 360 degree solution in online space – creatives, search, search marketing, media plan / buy, social media and Online Reputation Management (ORM).
Sreekant has over 11 years of experience in the industry. He had joined Ignitee in 2009. Prior to joining Ignitee, he had also worked with Hello FM 106.4, TV9 and The Times Of India.
Brands
Ascenta elevates Adheip Bakshi to sales director amid growth push
Move aligns with expansion plans and flagship Basalt Hills development
MUMBAI: Ascenta has elevated its co-founder Adheip Bakshi to the role of sales director, signalling a sharper focus on scaling operations and expanding its market footprint.
Bakshi, who has been instrumental in shaping the company’s sales and marketing strategy since its early days, brings over a decade of experience in real estate sales and operational planning. He has played a central role in building Ascenta’s channel network and refining its go-to-market approach.
The leadership move comes as the company gears up for its next phase of growth, anchored by Basalt Hills, a 20-acre low-density villa estate positioned within the emerging Mumbai 3.0 corridor. Designed as a hospitality-led, lifestyle-focused community, the project combines serviced plots, bespoke villas and curated infrastructure within a natural basalt landscape.
Speaking on his new role, Bakshi said, “I’m excited to take on this role at a pivotal stage in Ascenta’s journey. Our focus remains on building a disciplined, channel-driven sales ecosystem while aligning closely with evolving buyer expectations for lifestyle-oriented developments. Basalt Hills is a strong reflection of this direction, and we aim to scale thoughtfully while maintaining the integrity of the product and experience.”
Commenting on the elevation, Ascenta founder and managing director Karan Bahl said, “This elevation reflects a natural progression, recognising Adheip’s contribution to the business and his ability to scale sales operations in a competitive luxury segment. As we expand our portfolio of boutique, design-led developments, strengthening leadership across functions remains a key priority.”
With this leadership shift, Ascenta appears to be doubling down on structured growth while keeping its focus firmly on design-led, premium real estate, a space that continues to evolve with changing buyer aspirations.
