MAM
Ignite Mudra bags Sikka Group’s real estate biz
MUMBAI: Sikka Group has appointed Ignite Mudra to handle its real estate company‘s corporate identity revamp and also handle its creative duties.
The agency‘s mandate includes handling the company‘s digital and PR businesses as well.
Sikka Group that also owns companies dealing in automobile, hospitality and advertising, is expected to spend Rs 150-200 million on marketing its real estate businesses.
Ignite Mudra head Sudarshan Banerjee said, “We will be working towards a complete revamp the brand‘s corporate identity. The real estate business in the Delhi-NCR is booming and its highly competitive. There are many players and we are aiming to stand out and make a lot of noise.”
Though the name of the brand will remain the same, the means to communicate the new image will be completely different now.
“To set our client apart from the crowd, we will use all mediums of communications including social networking sites”, Banerjee added.
There was no multi-agency pitch involved but Sikka Group was engaged in discussions with various other agencies.
“The client chose us on the basis of superior strategy diplayed in our presentation”, Banerjee revealed.
Until now, the creative duties were handled by Delhi-based agency Graphic Ads.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
