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IdeateLabs wins digital marketing mandate for White Oak Capital Management
Mumbai: IdeateLabs has won the digital marketing mandate for White Oak Capital Management after a multi-agency pitch. IdeateLabs’ Mumbai office will primarily manage the account.
The agency will be responsible for managing the creative communication duties, social media strategy and management, content creation, media promotions and SEO, said the statement.
On this win, IdeateLabs director Vrutika Dawda said, “We will plan and execute the go-to-market strategy to launch the brand and its offerings for the retail investor on a Pan India scale.”
“We will be using a two-pronged approach of brand building and tactical communication to achieve the business objectives effectively. The entire strategy will be crafted to connect and engage with a cross-section of audiences leveraging the brand’s legacy of astute investment management,” she further shared.
White Oak Capital Management chief business officer Prateek Pant said, “We are embarking on a journey of reaching out to the retail investor across the country and wanted to partner with an agency with expertise in the industry & understanding of the digital ecosystem. IdeateLabs well understood our vision and the strategy presented by the team aligned well with our objectives. We are hopeful that it will be a successful association, and new milestones will be set together.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
